The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Siren Impulse, brought to life in 2003, sits firmly in the category of a feminine fragrance, belonging to the floral and water families. Perfumer Ann Gottlieb is the author behind this composition. In fragrant mist — and that's all it takes to fall in love.
Country of origin — the United Kingdom: no wonder the fragrance turned out this refined. Siren Impulse unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A weightless, fragrant veil with a light concentration delicately refreshes the skin and gives a feeling of cleanliness and comfort
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Siren unfolds as an expressive line of development, where accents shift smoothly and sequentially. The creative approach of Impulse is recognizable from the opening to the final trail. No excess details, only what works, and the composition keeps a clear direction. Fragrant mist supports the right density and pace of development.
When the pyramid is blended into one block the fragrance opens as a single chord with a inspiring floral mood: Lotus, Virginian Cedar and Water Lily. In this format 3 notes act as one coherent layer, forming an elegant floral wave that reads as cohesive from the start.
The inner phases are read as a smooth transition from opening to trail, which preserves the scent identity through drydown.
The olfactory framework rests on these accords: Floral and Wood forming a compact and readable structure. The gender direction is feminine, which clarifies the composition character.
At the note-group layer the profile is anchored in Floral, Wood, Whiteflower and Aquatic. At family level the composition sits in Floral and Water.
In summary Siren sounds complete from start to finish — the start forms character, the central phase adds depth, and the base secures the trail. This is the type of composition best experienced on skin.
| Gender | Female |
| Brand | Impulse |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.impulsefragrances.co.uk |
| Year of production | 2003 |
| Status | Produced |
| Concentration | Fragrant mist |
| License holder | Unilever |
Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Are you tired of sweet, floral, and powdery scents? Yearning for something daring, strange, almost s...
There are people we recognize before we see them. They are still in the hallway, but their familiar ...
Join the Fragsi community and get access to all its features
Thank you! Your vote has been counted, and the fragrance characteristics have been updated.