The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
M. Micallef is a house born in the heart of Grasse in 2014, when artist Martine Micallef and her husband, Geoffrey Nejman, decided to blur the line between art and perfumery.
1707 Blue embodies this philosophy: a delicate floral, musky, and woody composition created for women.
In 1996, in Grasse, the perfume capital of the world, artist Martine Micallef and her husband, financial consultant Geoffrey Nejman, founded the M. Micallef house.
Their dream was bold: to erase the boundary between visual art and perfumery. Each bottle is a canvas, and each fragrance an emotion.
1707 Blue became one of the brightest chapters in this story, embodying elegance and purity.
This eau de parfum for women has a subtle sillage, making it an ideal companion for everyday elegance.
It does not demand attention; instead, it gently envelops you, leaving a delicate, refined trail. This is a fragrance for those who appreciate sophistication and do not seek to make bold statements.
If you like 1707 Blue, you may also enjoy the following compositions: Yves Saint Laurent Manifesto Le Parfum, Yodeyma Paris Cheante, Tous Tous.
Each of them expresses tenderness and femininity in its own way.
Discover more about the world of M. Micallef on the official website: http://www.urodapolska.eu
The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression
A subtle trail—just a hint of fragrance
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition opens with the sparkling freshness of bergamot and tart green accents of blackcurrant leaf and berries.
At its heart unfolds an exquisite bouquet of iris, sensual jasmine, and velvety rose.
The base envelops with soft white musk, creamy sandalwood, and warm tonka beans, creating a delicate yet long-lasting trail.
| Gender | Female |
| Brand | M. Micallef |
| Segment | Niche perfumery |
| Country | France |
| Website | https://www.parfumsmicallef.com/ |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de parfum |
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