7 Fragrances for Hot Summer: Freshness and Comfort
Summer puts perfume to the test. In the heat, even your favorite fragrance can sound different: some...
Eau de toilette
H&M H&M Above The Clouds
Gender:
Female
Segment:
Lux perfumes
Fragrance information:
Identity and Dreamy Collection
The fragrance H&M Above The Clouds, released in 2018, is a women's Eau de Toilette, part of the The Reveries collection.
Often, when talking about H&M perfumery, many imagine simple, affordable fragrances in the cosmetics department.
However, the perfumery history of this Swedish fast fashion giant is a fascinating example of how a fashion retailer has managed to create full and inspiring compositions, and Above The Clouds is a vivid confirmation of that.
The name "Above The Clouds" – "Above the Clouds" – immediately sets an elevated, airy tone, promising a journey into a world of dreams and lightness, which fully reflects the concept of The Reveries collection, dedicated to dreams and fantasies.
Positioning and Wearability
This fragrance is positioned as female and has a barely perceptible sillage, making it ideal for daily wear, the office, or gatherings in a small circle.
Thanks to the Eau de Toilette concentration, it is light and unobtrusive, perfect for the spring-summer season when one desires freshness and airiness.
If you liked Above The Clouds, you might also be interested in similar fragrances such as Byredo Blanche, Narciso Rodriguez Fleur Musc For Her and Nina Ricci Rose Extase, which also combine floral and musky chords.
It belongs to the fougère and spicy families, and by note groups – to floral, musky and spicy, adding depth and character to it.
Creative Duo and Influence
The creation of this perfume was worked on by talented perfumers Nisrin Grillet and Olivier Pescheux, whose experience allowed them to bring to life a light and elegant composition.
Their collaboration brought notes of professionalism and creativity to the fragrance, demonstrating that H&M is capable of attracting leading industry specialists for its perfume lines.
The release of Above The Clouds strengthened the brand's position in the accessible luxury perfume segment, showing that a fashion retailer can create fragrances with an interesting narrative and quality execution, expanding the audience and offering new sensory experiences.
For more detailed information, you can visit the official website.
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