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Home Fragrances H&M The Singles H&M Petals
Bottle photo H&M
Image H&M
Eau de toilette

H&M H&M Petals

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Identity and History of H&M Petals

Meet H&M Petals — an eau de toilette that debuted in 2018 as part of the The Singles collection.

This fragrance reflects H&M's brand philosophy, combining affordability with elegance, and is an example of how the Swedish fast-fashion retailer creates complete perfume stories.

Often associated with simple scents, H&M surprises with the depth of its range, and Petals is an inspiring step into the world of floral harmony, offering universal appeal for the modern consumer.

Positioning and Character of the Fragrance

The unisex appeal makes H&M Petals ideal for any gender, emphasizing an inclusive approach to perfumery.

As an eau de toilette, it provides a fresh and light sensation, perfect for daily wear — from office days to informal meetings.

Its medium trail ensures a lasting but subtle presence, creating an aura of comfort and confidence.

The scent especially shines in spring and summer seasons, when floral notes harmonize with natural abundance, making it a complimentary and recognizable choice.

Authors and Creative Approach

Behind the magic of H&M Petals are two outstanding perfumers: Nisrin Grillet and Olivier Pescheux.

Their collaboration brought an expert perspective to the fragrance, balancing artistic mastery with mass appeal.

Grillet and Pescheux are known for their innovations in the perfume industry, and in Petals, they captured the essence of floral elegance, creating a composition that speaks the language of lightness and romance.

This release strengthens H&M's reputation, showing that the brand can release high-quality fragrances that inspire a wide audience.

Similar Fragrances for Exploration

If H&M Petals has captivated your sense of smell, expand your horizons with similar options such as Avon Everafter for Women or El Nabil Musc Patchouli.

These fragrances share floral or universal characteristics, offering alternatives to enrich your perfume collection.

For additional information and inspiration, visit http://www.antoniovisconti.com, where you can delve into the details of the creative process.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

Image
Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Image
Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Image

Fragrances with a similar pyramid

Avon Everafter for Women Avon Everafter for Women
Similarity 100% by mixed pyramid
El Nabil Musc Patchouli El Nabil Musc Patchouli
Similarity 100% by mixed pyramid

Perfume information

Description of the composition

Composition of the Fragrance

The H&M Petals composition is built on floral notes, creating a harmonious and delicate bouquet that belongs to the floral family.

Since the note pyramid is presented with mixed chords, the fragrance offers a holistic floral impression without a clear separation into top, middle, and base layers—this makes it easy to perceive and ideal for those seeking effortless elegance.

The floral notes here may include classic shades such as jasmine or rose, but the overall palette remains balanced and airy, emphasizing freshness and romance.

This approach allows the fragrance to unfold smoothly on the skin, providing a lasting yet soft presence throughout the day.

Perfumers

Gender Unisex
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

Popular fragrances by the brand

H&M H&M Raconteuse H&M H&M Raconteuse
3.5
H&M Ruby Pomegranate H&M Ruby Pomegranate
3.0
H&M H&M Flowerscape H&M H&M Flowerscape
4.0
H&M H&M Sunray H&M H&M Sunray
3.5
H&M Vert Douce H&M Vert Douce
4.7
H&M H&M Arboretum H&M H&M Arboretum
4.0
H&M H&M Pear H&M H&M Pear
3.6
H&M H&M Makassar Patchouli H&M H&M Makassar Patchouli
4.2

Composition pyramid

Note photo Floral Notes
Floral Notes

Mixed notes

Floral Notes

Families

Family Floral Floral

Fragrance characteristics

based on 5 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
20%
Unisex
60%
Female
20%
What kind of event
Date
0%
Wedding
0%
Sport
17%
Sleep
0%
For party
0%
For every day
33%
Sex
0%
For Holiday
17%
Theatre
0%
Office
33%
For what time of year / season
Winter
Winter
0%
Spring
Spring
40%
Summer
Summer
50%
Autumn
Autumn
10%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
11%
18-25 years old
22%
26-35 years old
22%
36-45 years
22%
46+ years old
11%
Any
11%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
33%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
33%
Calm
33%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
Similar fragrances
Everafter for Women
Everafter for Women
Avon
Eau de parfum
Similarity according to users
75%
Musc Patchouli
Musc Patchouli
El Nabil
Eau de parfum
Similarity according to users
25%

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Fragrance trend

Reviews
Average rating
3.8
5 ratings
5 comments
5
20%
4
40%
3
40%
2
0%
1
0%
Leave your review
Share your impressions of the fragrance
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Give a rating from 1 to 5
Give a rating from 1 to 5.
Up to 10 photos, each up to 5MB
minimum  150 / 0
4/5
4
The scent reminds me of floral powder. Personally, for me, it's very light and subtle, more like the scent of fresh laundry after washing
3/5
3
I can't quite figure out what this smells like. If there are flowers, they're kind of blurry, like painted with watercolors, but with a distinct soapy undertone. Honestly, it's quite boring
5/5
5
Who wouldn't be delighted to receive a fresh bouquet of flowers right at their door? Now imagine those feelings could be captured in a scent! Petals, blossoms, and the lightness of air in every breath
3/5
3
This fragrance seems too light, even too powdery, as if someone decided to mask something unpleasant. The nuances of peach and bush roses don't save the situation, only adding a certain cloying sweetness. In the end, it doesn't evoke any delight, just another banality 😒
4/5
4
Floral notes are something very subjective. Jasmine is first for me, and then a delicate rose is felt. Maybe there's even a slight hint of peonies. The fragrance is really pleasant, and in the end, I bought it after much deliberation at the stand! 🌸
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Collections H&M

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The Reveries (12)
The Singles (12)
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3.8
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2.7
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4.0
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H&M Way Past Midnight H&M Way Past Midnight
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3.4
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3.4
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2.4
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3.5
H&M Cherry H&M Cherry
4.0

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