Bottle photo  H&M
Image  H&M
Eau de toilette

H&M H&M Garden

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Identity and History of H&M Garden: Welcome to the world of H&M Garden, a unisex fragrance that transports you to a fresh garden from the first spritz.

Released in 2018, this perfume from H&M is part of the The Singles collection, designed for those seeking stylish and affordable options for everyday use.

Often, when talking about H&M perfumery, many imagine simple, affordable scents in the cosmetics department, but H&M Garden shows how the brand can create complete olfactory works, combining fashion retail with an engaging perfume history.

Positioning and Character of the Fragrance: As an eau de toilette, H&M Garden offers a light and refreshing concentration, ideal for hot days or when a subtle accent is needed.

Positioned as a unisex fragrance, it suits everyone who values purity and naturalness in scents, blurring the lines between masculine and feminine.

Its low trail makes it an excellent choice for work, study, or informal meetings where you don't want to overwhelm others, but still want to remain fresh and attractive.

Perfumers and Their Creative Approach: This fragrance was created by experienced perfumers Nisrin Grillet and Olivier Pescheux.

Their joint efforts led to a composition that combines elements of fougère and green families, giving H&M Garden a modern look with classic notes of freshness.

This creative tandem demonstrates how H&M invests in quality and innovation in its perfume line.

Influence on the Brand and Collection: As part of the The Singles collection, H&M Garden demonstrates how H&M is expanding its perfume horizons, offering products that easily integrate into any wardrobe and style.

This fragrance emphasizes the versatility of the brand, strengthening its position in the fast-fashion world and showing that affordability does not mean compromise in quality.

For H&M, this is a step towards becoming a significant player in the perfume industry, attracting new fans with fresh and inspiring releases.

Similar Fragrances for Further Exploration

If you enjoyed H&M Garden, don't stop there! Try similar fragrances, such as Brocard Don't Worry or The Little Book Eater First Day of Spring.

These perfumes also offer fresh and light notes that can complement your collection and open up new facets in the world of green and unisex fragrances.

Favorites
Add to comparison
Share
5
Comment

Key fragrance characteristics

Perfume information

Description of the composition

Composition of the Fragrance

The heart of H&M Garden is a blended composition of green chord (green notes) and dew.

Green notes impart a juicy freshness to the fragrance, reminiscent of freshly cut grass or leaves after rain, creating a sense of naturalness and vitality.

Dew adds mineral purity and coolness, like morning moisture on petals, making the fragrance light and refreshing.

This combination perfectly captures the spirit of a garden, offering a simple yet elegant olfactory story that unfolds gradually on the skin.

Notes from the green and mineral groups harmoniously intertwine, providing a feeling of peace and natural beauty, as if you're walking on a dewy meadow at the beginning of the day.

Gender Unisex
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

Composition pyramid

Green Chord
dew

Mixed notes

Families

Fragrance characteristics

based on 5 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
20%
Unisex
60%
Female
20%
What kind of event
Date
17%
Wedding
0%
Sport
17%
Sleep
0%
For party
0%
For every day
33%
Sex
0%
For Holiday
17%
Theatre
0%
Office
17%
For what time of year / season
Winter
Winter
0%
Spring
Spring
40%
Summer
Summer
50%
Autumn
Autumn
10%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
11%
18-25 years old
22%
26-35 years old
22%
36-45 years
22%
46+ years old
11%
Any
11%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
67%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
33%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
Poor quality
2
Spray
Spray
Poor quality
2
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Низкое качетсво
2
Similar fragrances
Don't Worry
Don't Worry
Brocard
Eau de toilette
Similarity according to users
75%
First Day of Spring
First Day of Spring
The Little Book Eater
Eau de parfum
Similarity according to users
25%
Image

Fragsigram: how to spot a fake

Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

Up to 10 photos, each up to 5MB

Fragrance trend

Reviews
Average rating
3.2
5 ratings
5 comments
5
20%
4
0%
3
60%
2
20%
1
0%
Leave your review
Share your impressions of the fragrance
Sort by:
Sort:
Enter your comment
Give a rating from 1 to 5
Give a rating from 1 to 5.
2/5
2
This smell is too simple and green, like rain on grass. It doesn't stay on the skin, as if it was never there. I can't call it a fragrance; it's more like a light scent that quickly disappears 😔
5/5
5
Oh, how pleasant it is to feel this freshness and greenery! The scent reminds me of a spring morning when everything around awakens. The concept truly succeeded, the rendition turned out excellent. A real garden, simply wonderful!!
3/5
3
I wouldn't say it's a masterpiece, but it's quite good. Freshness and greenery, like freshly cut grass. The smell is pleasant, but unfortunately, it quickly disappears on my skin, and that's disappointing
3/5
3
The scent truly conveys the atmosphere of morning greenery and dew. It brings to mind bright flowers, a clear turquoise sky, and the feeling of freshness when a new day begins. It turned out very light and green. Although, in my opinion, this scent is more suitable for home comfort and relaxation. It reminds me of scented waters from Brocard
3/5
3
The scent of a morning field or park reminds me of the freshness of leaves after rain. It's really pleasant and light, causing no discomfort. Suitable for schoolchildren who are into perfumes

Popular articles

Image

!

Total in list: 0

Image

The fragrance was successfully added to the comparison!

Total in list: 0