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Home Fragrances H&M The Singles H&M Sunray
Bottle photo H&M
Image H&M
Eau de toilette

H&M H&M Sunray

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Identity and Release History

H&M Sunray Eau de Toilette is a fresh and inspiring fragrance that, from the very first spray, transports you to a world of sunlight and lightness.

Released in 2018, it is part of the The Singles collection by the brand H&M.

Often, when speaking of H&M perfumery, many imagine simple, affordable fragrances in the cosmetics department, but this release demonstrates how the Swedish fast fashion giant creates complete and memorable compositions, enriching its perfume history.

Positioning and Wearability

The fragrance is positioned as unisex, making it a universal choice for everyone who values freshness and naturalness.

In the form of eau de toilette, H&M Sunray has a barely perceptible sillage, ideally suited for everyday wear in warm seasons – it is not intrusive, but gently accompanies you, creating an aura of comfort and carefreeness.

Authors and Influence

This fragrance was created by the talented perfumers Nisrin Grillet and Olivier Pescheux, whose experience brought sophistication and depth to the composition.

Their collaboration highlights how H&M invests in quality perfumery, strengthening its reputation beyond fashion retail and offering fragrances that can compete with more expensive counterparts.

Similar Fragrances and Further Exploration

If you enjoyed H&M Sunray, you might be interested in other light and sunny compositions, such as Demeter Ocean, Victoria's Secret Tease Dreamer or Victoria's Secret Pink - Sunset Sorbet.

For more information, you can visit the official website: http://www.guerlain.com.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Low fragrance longevity

The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes

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Sillage
Weak

A subtle trail—just a hint of fragrance

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Fragrances with a similar pyramid

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Victoria's Secret Bronzed Coconut Body Mist Victoria's Secret Bronzed Coconut Body Mist
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Demeter Ocean Demeter Ocean
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Heart 0%
Base 0%
Victoria's Secret Pink - Sunset Sorbet Victoria's Secret Pink - Sunset Sorbet
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Top 0%
Heart 0%
Base 0%
Alkemia Perfumes Sun Dried Laundry in a Summer Rain Alkemia Perfumes Sun Dried Laundry in a Summer Rain
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Top 0%
Heart 0%
Base 0%
Victoria's Secret Tease Dreamer Victoria's Secret Tease Dreamer
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Top 0%
Heart 0%
Base 0%
Alkemia Perfumes Wind, Sand, and Stars Alkemia Perfumes Wind, Sand, and Stars
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Heart 0%
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Perfume information

Description of the composition

The H&M Sunray composition is built on solar notes, which instantly create an atmosphere of warmth, light, and summer serenity.

These notes belong to the mineral group, adding purity and freshness, reminiscent of a sea breeze or sun reflections on water.

Within the fougère family of fragrances, solar notes play a key role, providing green, airy, and slightly herbal accents, making the composition modern and versatile.

The development occurs smoothly and harmoniously, without sharp transitions, maintaining solar energy from the initial to the base note.

It is ideal for those seeking a light, inspiring perfume that lifts the mood and pairs well with everyday looks.

Perfumers

Gender Unisex
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

Popular fragrances by the brand

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H&M H&M Way Past Midnight H&M H&M Way Past Midnight
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H&M H&M Rose Absolute H&M H&M Rose Absolute
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H&M H&M Yuzu H&M H&M Yuzu
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H&M Mandarin Gold H&M Mandarin Gold
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H&M H&M Mirabilia H&M H&M Mirabilia
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H&M H&M Pear H&M H&M Pear
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H&M H&M Above The Clouds H&M H&M Above The Clouds
4.5

Composition pyramid

Note photo Solar notes
Solar notes

Mixed notes

Solar notes

Families

Family Fern Fern

Fragrance characteristics

based on 4 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Low (1 to 2 hours)
2
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
25%
Unisex
50%
Female
25%
What kind of event
Date
0%
Wedding
0%
Sport
25%
Sleep
0%
For party
0%
For every day
25%
Sex
0%
For Holiday
25%
Theatre
0%
Office
25%
For what time of year / season
Winter
Winter
12%
Spring
Spring
38%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
50%
For what age
under 18
14%
18-25 years old
29%
26-35 years old
14%
36-45 years
14%
46+ years old
14%
Any
14%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
67%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
33%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Leaves indifferent
2
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Avon Homem Acqua
Avon
Eau de parfum
Similarity according to users
33%
Bronzed Coconut Body Mist
Bronzed Coconut Body Mist
Victoria's Secret
Fragrant mist
Similarity according to users
33%
Ocean
Ocean
Demeter
Eau de Cologne
Similarity according to users
33%

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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

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Fragrance trend

Reviews
Average rating
3.5
4 ratings
5 comments
5
25%
4
0%
3
75%
2
0%
1
0%
Leave your review
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5/5
5
This scent reminds me of a summer vacation, when the sun is scorching and there's a light film of cream on your skin. Creamy notes create an atmosphere of coziness and warmth, as if you're on the beach 🌞
3/5
3
The scent reminds me of sunscreen. And that's it. The fragrance, of course, isn't bad, but it's more like something from cosmetics than a full-fledged perfume
3/5
3
Why is this fragrance a fougère if it has sunny notes? Complete nonsense. Usually, such notes remind you of suntan lotion or the smell of tanned skin. The situation isn't any better here
3/5
3
The fragrance truly creates a special mood. It reminds you of fresh linen dried in the sun. There's a light honey note in it that adds warmth and coziness
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