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Home Fragrances H&M The Reveries H&M Raconteuse
Bottle photo H&M
Image H&M
Eau de toilette

H&M H&M Raconteuse

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Identity and Release History

In 2018, the world of perfumery was enriched by a new creation from H&M — the fragrance Raconteuse, which means "storyteller" in French.

This release was part of the The Reveries collection, highlighting the brand's dreamy and narrative character.

Often, when talking about H&M perfumery, many imagine simple, affordable fragrances, but the history of this Swedish fast fashion giant is a fascinating example of how a fashion retailer managed to create full-fledged perfume compositions that combine quality and affordability.

Positioning and Character

H&M Raconteuse is positioned as a women's fragrance in the form of eau de toilette, making it ideal for daily wear.

Its sillage is rated as medium, providing a noticeable but not overwhelming presence.

Thanks to fresh citrus and floral notes at the beginning and warm vanilla in the base, this perfume is perfect for spring and summer days, as well as for romantic evenings, adding lightness and elegance to the image.

Pyramid and Development

The composition of H&M Raconteuse is based on an exquisite combination of notes that smoothly transition from a fresh start to a warm base.

It includes elements from the citrus, floral, white flower, and gourmand groups, belonging to the floral family.

This mix creates a dynamic and memorable impression, ideal for those who appreciate complex fragrances.

Authors and Inspiration

The creation of H&M Raconteuse was worked on by two talented perfumers: Nisrin Grillet and Olivier Pescheux.

Their collaboration brought a balance between innovation and classicism to the fragrance, reflecting H&M's drive for creativity in perfumery.

This release demonstrates how the brand can go beyond fast fashion, offering complex and inspiring compositions that resonate with a modern audience.

Similar Fragrances to Explore

If you liked H&M Raconteuse, it's worth paying attention to other perfumes with similar accents. For example, M. Micallef Vanille Orient offers a rich vanilla base, Courrèges La Fille de L'Air Monoï combines floral and tropical notes, and M. Micallef Art Collection - Black presents a more intense and artistic interpretation.

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Key fragrance characteristics

Better suited for:
Girls and women
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Image
Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Image

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Histoires de Parfums Tubéreuse 2 La Virginale Histoires de Parfums Tubéreuse 2 La Virginale
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Perfume information

Description of the composition

The fragrance pyramid of H&M Raconteuse begins with a bright chord of bitter orange (bigaradia), which adds freshness and energy.

In the heart of the fragrance, delicate neroli, exotic tiare, and sensual tuberose unfold, creating a floral harmony.

The base concludes with warm and cozy vanilla, which gives the composition depth and longevity.

This combination of citrus, floral, and gourmand notes makes the fragrance multifaceted and appealing, perfectly suited for lovers of complex perfume stories.

Perfumers

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

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4.5

Composition pyramid

Note photo Bitter Orange
Bitter Orange
Note photo Neroli
Neroli
Note photo Tiare
Tiare
Note photo Tuberose
Tuberose
Note photo Vanilla
Vanilla

Top notes

Bitter Orange

Heart notes

Neroli Tiare Tuberose

Base notes

Vanilla

Families

Family Floral Floral

Fragrance characteristics

based on 8 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
14%
Unisex
14%
Female
71%
What kind of event
Date
12%
Wedding
12%
Sport
12%
Sleep
0%
For party
12%
For every day
25%
Sex
0%
For Holiday
12%
Theatre
0%
Office
12%
For what time of year / season
Winter
Winter
6%
Spring
Spring
38%
Summer
Summer
50%
Autumn
Autumn
6%
For what style / mood
Casual
25%
Gala
0%
Classic
25%
Avant-garde
0%
Romantic
25%
Sporty
25%
For what age
under 18
15%
18-25 years old
23%
26-35 years old
23%
36-45 years
15%
46+ years old
15%
Any
8%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
25%
1-2 atomisations
50%
2-3 atomisations
25%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
14%
On the wrist
14%
On the knees
14%
On the back of the neck
14%
Behind the ears
14%
On the elbow
14%
On the abdomen
0%
On the back of the hand
0%
On clothes
14%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
25%
1-2 atomisations
50%
2-3 atomisations
25%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
25%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
25%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Art Collection - Black
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Balestra
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Renato Balestra
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La Fille de L'Air Monoï
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Courrèges
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Similarity according to users
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Neroli
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Fragrance trend

Reviews
Average rating
3.5
6 ratings
6 comments
5
17%
4
33%
3
33%
2
17%
1
0%
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4/5
4
the floral scent is really rich and bright. white flowers, like neroli and tuberose, create a powerful bouquet, and vanilla adds sweetness. but this sweetness sometimes becomes too cloying and suffocating. if you remove tuberose or tiare, maybe it would become much lighter and more pleasant
5/5
5
Beautiful perfume! Delicate flowers with a light touch of tartness. I really liked it, and in the base, there's a cozy vanilla. A great choice for spring, so feminine and charming 🌸
3/5
3
The scent is indeed quite intrusive. Perhaps those who adore tuberose and neroli will like it. If you inhale it for a long time, it brings up associations with grandma's garden and flower beds. There's something interesting about it. But I can't say for sure yet if I like it or not, its persistence is a bit unsettling)
2/5
2
The sweetness of white flowers is present, but this bitterness - completely incomprehensible. Usually I try to give fragrances a chance, sometimes it happens that you don't like it at first, but then suddenly you fall in love. But in this case - NO WAY!
3/5
3
This fragrance is sweet and floral, with a creamy note where bright tuberose plays the main role, and tart dry orange peels add an interesting accent. Overall, it seems appealing, but for me, the tuberose is too overwhelming 🌸
4/5
4
I was thinking about getting this perfume. White flowers at the opening with a hint of citrus bitterness, then unexpectedly they carry you into vanilla sweetness. The concept isn't new, of course, but it's already become somewhat of a classic
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