Bottle photo  H&M
Image  H&M
Eau de toilette

H&M H&M Mirabilia

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The Identity and Release of H&M Mirabilia

The fragrance H&M Mirabilia is an eau de toilette, released in 2018 under the brand H&M.

Often, when discussing H&M perfumery, many imagine simple, affordable fragrances in the cosmetics department.

However, the perfume history of this Swedish fast fashion giant is a fascinating example of how a fashion retailer was able to create complete and inspiring compositions.

H&M Mirabilia is part of the The Reveries collection, which offers dreamy and sensual fragrances for modern women.

This release marks H&M's step into the world of more refined perfumery, combining accessibility with quality composition.

Released in 2018, it quickly gained the attention of fragrance lovers thanks to its unique character and pleasant price.

Who H&M Mirabilia is Created For: Positioning and Wearability

H&M Mirabilia is positioned as a women's fragrance, perfectly suitable for everyday wear and special moments.

Its medium trail ensures a comfortable presence without overwhelming others, making it an excellent choice for the office, dates, or meetings with friends.

As an eau de toilette, it offers a fresh and light tone that unfolds throughout the day.

It is recommended to apply it to pulse points for better projection, but since there is no data on dosage for skin and clothing, it's worth experimenting with the number of sprays to find your ideal balance.

The Fragrance Creators: Perfumers and Their Influence

The creation of H&M Mirabilia was handled by two talented perfumers: Nisrin Grillet and Olivier Pescheux.

Their collaboration brought a unique blend of softness and depth to the fragrance, reflecting the multifaceted nature of women.

Olivier Pescheux is known for his work in the world of premium perfumery, while Nisrin Grillet brings a fresh perspective, making Mirabilia harmonious and modern.

This master duo was able to create a fragrance that not only meets H&M brand standards but also stands out among other affordable perfumes, proving that quality and inspiration can be accessible.

Similar Fragrances for Your Collection

If you liked H&M Mirabilia, you might consider other fragrances with a similar character.

For example, Burberry Weekend For Women offers a fresh and floral accent, Zadig & Voltaire This Is Her! is known for its creamy and musky base, and Lacoste Touch of Spring brings spring lightness and fruity notes.

These fragrances can complement your collection, offering alternative options for different moods and seasons.

Where to Find H&M Mirabilia

To purchase or get more information about the fragrance H&M Mirabilia, you can visit http://www.brocard.ru/, an official partner website where perfumes from various brands, including H&M, are often featured.

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Key fragrance characteristics

Perfume information

Description of the composition

The composition of H&M Mirabilia begins with a refreshing accent of lily-of-the-valley, which creates a delicate and floral introduction.

At the heart of the fragrance, warm and cozy notes of milk and juicy peach unfold, adding gourmand sweetness and softness.

The base consists of sandalwood and musk, which impart depth, longevity, and a sensual trail, finishing the fragrance on a woody-musky note.

This combination of notes makes H&M Mirabilia a multifaceted fragrance, belonging to the floral, musky, and woody families, as well as to note groups such as fruity, gourmand, and musky.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

Composition pyramid

Lily of the Valley
Milk
Peach
Sandalwood
musk

Top notes

Heart notes

Base notes

Fragrance characteristics

based on 6 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
17%
Unisex
17%
Female
67%
What kind of event
Date
17%
Wedding
0%
Sport
17%
Sleep
0%
For party
17%
For every day
17%
Sex
0%
For Holiday
0%
Theatre
17%
Office
17%
For what time of year / season
Winter
Winter
33%
Spring
Spring
17%
Summer
Summer
25%
Autumn
Autumn
25%
For what style / mood
Casual
0%
Gala
50%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
50%
For what age
under 18
22%
18-25 years old
22%
26-35 years old
11%
36-45 years
22%
46+ years old
11%
Any
11%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
20%
On the wrist
20%
On the knees
0%
On the back of the neck
20%
Behind the ears
20%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
20%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
25%
Exoticism
0%
Luxury
25%
Euphoria
0%
Passion
0%
Joy
25%
Calm
25%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
Poor quality
2
Spray
Spray
Poor quality
2
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Низкое качетсво
2
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Reviews
Average rating
3.4
5 ratings
5 comments
5
0%
4
60%
3
20%
2
20%
1
0%
Leave your review
Share your impressions of the fragrance
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Give a rating from 1 to 5
Give a rating from 1 to 5.
3/5
3
Peach yogurt, yes, that's exactly it! But it's somehow too simple. The smell is pleasant, but it's not quite suitable for perfume, it would be more appropriate for soap or shampoo 🍑
4/5
4
At first, I thought the scent reminded me not of sweet striped candies, but rather cream with peach. But Olga correctly noted that it's exactly peach yogurt, note-wise. I also sense the freshness of lily of the valley with green leaves, they add an interesting cool accent 🌼
4/5
4
Peaches with cream. It's like a light fruit dessert with a milky note. I liked the scent, but it disappears too quickly, it doesn't linger on the skin. It's gone as if it was never there
2/5
2
The smell of peach yogurt with synthetic lily of the valley. Honestly, it really stands out from the general lineup, and I think it's a miss. Not impressed at all 😕
4/5
4
The sandalwood here is quite soft, but the milk seems to suppress it. There's too much peach, it reminds me of yogurt that's already gone bad. The scent is pleasant, of course, but there's nothing special about it, just a sweetness that quickly gets boring

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