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Home Fragrances H&M EST. 1947 Collection Creative Visionary
Bottle photo H&M
Bottle photo H&M
Image H&M
Image H&M
Eau de toilette

H&M Creative Visionary

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Diving into the World of Creativity with H&M Creative Visionary

In 2024, Swedish fast fashion giant H&M introduced the unisex fragrance Creative Visionary as part of the prestigious EST. 1947 Collection.

This eau de toilette breaks stereotypes about mass market and proves that an affordable brand can create true olfactory masterpieces.

Creative Visionary is not just a perfume, it is a manifesto of creative freedom, inspiring bold experiments.

Olfactory Journey

The notes of the fragrance form a bright and juicy composition. At the start, a cocktail of guava and coconut water gives a feeling of tropical breeze.

The heart is a lush bouquet of white flowers, tiare and violet, which sounds tender and feminine.

And the base of patchouli, vanilla and musk adds depth and sensuality, leaving a very strong, memorable sillage.

Creator and Character

The fragrance was created by perfumer Firmenich, one of the leading perfume houses.

Creative Visionary belongs to the fruity-floral families, but its character is unisex: it reveals itself equally brightly on both female and male skin.

Thanks to its powerful sillage, 2-3 sprays are enough to surround yourself with a cloud of inspiration.

What to Wear With and Comparisons

This fragrance is ideal for spring and summer, for daytime outings and creative meetings. In spirit, it is close to Gucci By Gucci, but has its own, more tropical personality.

If you are looking for a fragrance that sets you apart from the crowd and highlights your creativity, Creative Visionary is your choice.

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Shop offers 3

Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The H&M Creative Visionary pyramid is built on contrasts: top notes of guava and coconut water create a sweet, juicy start; a heart of white flowers, tiare, and violet adds softness and sophistication; while base notes of patchouli, vanilla, and musk provide a warm, lasting scent with a touch of sensuality.

Perfumers

Gender Unisex
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2024
Status Produced
Concentration Eau de toilette
License holder H&M

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Composition pyramid

Note photo Coconut water
Coconut water
Note photo Guava
Guava
Note photo Tiare
Tiare
Note photo Violet
Violet
Note photo White Flowers
White Flowers
Note photo Patchouli
Patchouli
Note photo Vanilla
Vanilla
Note photo musk
musk

Top notes

Coconut water Guava

Heart notes

Tiare Violet White Flowers

Base notes

Patchouli Vanilla musk

Families

Family Floral Floral
Family Fruit Fruit

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
100%
Female
0%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
50%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
50%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
0%
36-45 years
50%
46+ years old
0%
Any
50%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Gathers compliments
5
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Similarity according to users
100%

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