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Home Fragrances H&M The Reveries H&M Arboretum
Bottle photo H&M
Image H&M
Eau de toilette

H&M H&M Arboretum

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Identity and Release of H&M Arboretum

The H&M Arboretum fragrance, released in 2018, is a fresh and inspiring perfume from the Swedish giant H&M.

Often, when discussing H&M perfumery, many imagine simple, affordable scents in the cosmetics section.

However, the perfume history of this retailer is a fascinating example of how a fashion brand was able to create full-fledged aromatic compositions.

H&M Arboretum is part of the The Reveries collection, which offers dreamy and ethereal fragrances for everyday wear, highlighting the brand's pursuit of diversity and quality in the world of perfumery.

Positioning and Wearability of the Fragrance

This perfume is classified as female and is released in the concentration of eau de toilette, making it light and ideal for daytime use or warm seasons.

The scent trail is rated as medium, providing a noticeable but unobtrusive presence that lasts several hours without being overwhelming.

H&M Arboretum belongs to the fougère and aquatic families, combining the freshness of aquatic notes with the elegance of the fougère structure to create a versatile image.

For those looking for similar fragrances, we recommend paying attention to Dolce & Gabbana Dolce, Valentino Valentino Donna Acqua, and Benetton United Dreams Love Yourself, which also offer feminine and refreshing compositions.

Authors and Influence on the Perfume Industry

The creation of H&M Arboretum was handled by talented perfumers Nisrin Grillet and Olivier Pescheux, whose experience brought unique accents and a professional approach to the fragrance.

Their collaboration with H&M demonstrates how the brand strives for high quality and innovation in perfumery, expanding its horizons beyond fast fashion and attracting the attention of scent enthusiasts.

For more information, you can visit the official website: http://www.millerharris.com, which serves as a resource for familiarizing oneself with the release details.

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Key fragrance characteristics

Better suited for:
Girls and women
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The note pyramid of H&M Arboretum skillfully blends elements from various groups, starting with the top notes of bergamot from citrus and juicy pear from fruit, creating a bright and refreshing start.

In the heart of the fragrance, delicate jasmine from white flowers and romantic rose unfold, adding floral depth and elegance, which smoothly transition into the warm base.

The composition concludes with cozy sandalwood from woody notes, providing a long-lasting and soft trail, perfect for completing the scent profile.

Perfumers

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

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Composition pyramid

Note photo Bergamot
Bergamot
Note photo Pear
Pear
Note photo Jasmine
Jasmine
Note photo Rose
Rose
Note photo Sandalwood
Sandalwood

Top notes

Bergamot Pear

Heart notes

Jasmine Rose

Base notes

Sandalwood

Families

Family Fern Fern
Family Water Water

Fragrance characteristics

based on 6 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
17%
Unisex
17%
Female
67%
What kind of event
Date
0%
Wedding
0%
Sport
17%
Sleep
0%
For party
0%
For every day
33%
Sex
0%
For Holiday
17%
Theatre
0%
Office
33%
For what time of year / season
Winter
Winter
17%
Spring
Spring
33%
Summer
Summer
42%
Autumn
Autumn
8%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
50%
For what age
under 18
22%
18-25 years old
33%
26-35 years old
22%
36-45 years
11%
46+ years old
0%
Any
11%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
20%
On the wrist
20%
On the knees
0%
On the back of the neck
20%
Behind the ears
20%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
20%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
25%
Calm
25%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Fragrance trend

Reviews
Average rating
4.0
6 ratings
6 comments
5
17%
4
67%
3
17%
2
0%
1
0%
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5/5
5
The bottles of this brand's new fragrances are simply stunning. They look so attractive and cute. In the fragrance line, there are both interesting and less successful options, but each has its own unique twist. I especially remember the scent with a pear note. It's not cloying, but rather green and crisp, very juicy, but without excessive sweetness. Bergamot adds to this green freshness, enhancing it. In the base, the scent becomes calmer and slightly sweet, but this only improves its overall impression
4/5
4
I can smell jasmine and bergamot, and sandalwood is also present. Luckily, the pear didn't come to the forefront, I always have issues with it. Overall, the scent is floral, pleasant, but with a tartness and clearly noticeable sandalwood. An interesting combination, I can't quite say if I like it or not )
4/5
4
Sweet flowers mixed with fruity freshness and a woody base create something. Overall, the scent isn't bad, but it doesn't evoke delight. It's similar to many others, lacking individuality and brightness, although it's quite pleasant overall
4/5
4
Pear with bergamot. I agree, the fragrance isn't very long-lasting, but for mass-market, it's quite a decent blend. I plan to use it in June, it's so unobtrusively refreshing and creates a summer mood
4/5
4
Such a cool pear here! It's ripe, juicy, and the stem smells like green wood. The scent is simply magical, this perfume lifts your spirits any time of day 🌟
3/5
3
Pear and bergamot really stand out here, but the roses somehow got lost. Sandalwood, by the way, perfectly finishes this whole blend )
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