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Home Fragrances H&M The Singles H&M Lipstick
Bottle photo H&M
Image H&M
Eau de toilette

H&M H&M Lipstick

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

The year 2018 gave us H&M Lipstick. This is a unisex fragrance rooted in the chypre family. Behind this scent stand Olivier Pescheux and Nisrine Bouazzaoui Grillié. By character, it falls into the fairy group. Part of the Singles collection, available as eau de toilette.

Expect a delicate sillage: a quiet, intimate presence. In terms of longevity, it sits at moderate — long enough to make a real impression. Brand country — Sweden. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

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Sillage
Weak

A subtle trail—just a hint of fragrance

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Fragrances with a similar pyramid

Smell Bent Fashiony Smell Bent Fashiony
Similarity 100% by mixed pyramid
Black Phoenix Alchemy Lab Kabuki - The Enterprise of the Night Black Phoenix Alchemy Lab Kabuki - The Enterprise of the Night
Similarity 100% by mixed pyramid

Perfume information

Description of the composition

The olfactory structure of H&M Lipstick evolves as a cohesive olfactory arc, where accents shift smoothly and sequentially. The creative approach of H&M is recognizable in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette emphasizes the right density and pace of development.

When the structure is mixed the notes arrive together with a ethereal unusual mood: Lipstick. Here 1 note acts as one coherent layer, forming futuristic atmosphere that keeps the opening compact and balanced.

The middle and base stages are perceived as a gradual shift without abrupt breaks, which gives the structure continuity.

The accord profile is shaped by these accords: Powdery forming a compact and readable structure. The stylistic positioning is unisex, which clarifies the composition character. In wear duration Middle indicates a stable lasting impression.

At the note-group layer the structure relies on Fairy and Floral. At family level the scent maps to Chypre.

Taken together H&M Lipstick reads as a cohesive composition — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best understood on skin.

Perfumers

Gender Unisex
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

Popular fragrances by the brand

H&M H&M Freewheeling H&M H&M Freewheeling
3.4
H&M Vanilla Malagasy H&M Vanilla Malagasy
3.8
H&M H&M Way Past Midnight H&M H&M Way Past Midnight
4.3
H&M Ruby Pomegranate H&M Ruby Pomegranate
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H&M H&M Above The Clouds H&M H&M Above The Clouds
4.5
H&M H&M Choc H&M H&M Choc
3.4
H&M H&M Les Cayes Vetyver H&M H&M Les Cayes Vetyver
3.6
H&M H&M Rose Absolute H&M H&M Rose Absolute
3.8

Composition pyramid

Note photo Lipstick
Lipstick

Mixed notes

Lipstick

Families

Family Chypre Chypre

Fragrance characteristics

based on 4 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
25%
Unisex
50%
Female
25%
What kind of event
Date
25%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
25%
Sex
0%
For Holiday
25%
Theatre
0%
Office
25%
For what time of year / season
Winter
Winter
12%
Spring
Spring
38%
Summer
Summer
38%
Autumn
Autumn
12%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
50%
Romantic
0%
Sporty
0%
For what age
under 18
14%
18-25 years old
29%
26-35 years old
29%
36-45 years
14%
46+ years old
0%
Any
14%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
67%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
33%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Leaves indifferent
2
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
Poor quality
2
Spray
Spray
Poor quality
2
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Низкое качетсво
2
Similar fragrances
Fashiony
Fashiony
Smell Bent
Eau de parfum
Similarity according to users
67%
Kabuki - The Enterprise of the Night
Kabuki - The Enterprise of the Night
Black Phoenix Alchemy Lab
Eau de parfum
Similarity according to users
33%

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Reviews
Average rating
1.8
4 ratings
4 comments
5
0%
4
0%
3
25%
2
25%
1
50%
Leave your review
Share your impressions of the fragrance
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1/5
1
Sweetish and rather vulgar scent. It's definitely not lipstick, although perhaps it depends on the lipstick itself. Overall, it didn't appeal to me.
2/5
2
This lipstick seems like a total disaster. It's like it melted and smeared, the greasy and sticky feeling is just awful. And the scent? It's absolutely unbearable and just makes me sick 😖
1/5
1
The fragrance doesn't remind me of lipstick, although there are some echoes. Overall, it's more sweetish and creamy, but with an oily aftertaste that slightly spoils the impression. Out of the entire collection, this one is, in my opinion, the most unsuccessful 😕
3/5
3
Lipstick - it's something indefinite. Its scent can be very different. In this case, you feel a combination of powder with floral accents. At first, I wanted to buy it, but in the end, it seemed too heavy to perceive )
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4.0

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