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Home Fragrances H&M Midnight Muse
Bottle photo H&M
Image H&M
Eau de parfum

H&M Midnight Muse

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

H&M introduced Midnight Muse in 2015—a women's fragrance belonging to the oriental family.

In eau de parfum concentration, it offers a soft, enveloping scent with a delicate trail, perfect for cozy evenings or everyday elegance.

About H&M: From Fashion to Fragrance

When people think of H&M fragrances, they often picture simple, affordable scents in the cosmetics department.

However, the fragrance story of this Swedish fast-fashion giant is a fascinating example of how a fashion retailer has managed to create fully developed, memorable compositions.

Midnight Muse is one such example, proving that an accessible brand can deliver sensual depth and originality.

How Midnight Muse Unfolds

The fragrance opens with a soft, sweetened woody-spicy accord that gradually melts into a delicate, creamy vanilla.

A base of patchouli and amber lends the composition a refined depth and subtle sensuality.

Midnight Muse is a compliment-getting, unobtrusive fragrance that is easy to wear both day and night.

Similar Fragrances for Inspiration

If you enjoy Midnight Muse, consider Mancera Aoud Orchid for its richer, spicier character; Britney Spears Hidden Fantasy for a sweeter, more flirtatious mood; and H&M Makassar Patchouli, another woody-oriental offering from the brand.

Official brand website: http://www.anucci.com

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Weak

A subtle trail—just a hint of fragrance

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

Midnight Muse is built around a contrast of sweet and woody facets. The top notes feature a sweet accord and a woody accord, creating a soft, velvety opening.

At the heart of the fragrance unfolds vanilla—delicate, creamy, and subtly spicy. The base consists of warm amber and earthy patchouli, which lend the fragrance longevity and depth.

This harmonious accord melts into the skin, leaving a cozy, subtly sweet trail.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2015
Status Produced
Concentration Eau de parfum

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4.3

Composition pyramid

Note photo Sweet Accord
Sweet Accord
Note photo Woody Accord
Woody Accord
Note photo Vanilla
Vanilla
Note photo Ambergris
Ambergris
Note photo Patchouli
Patchouli

Top notes

Sweet Accord Woody Accord

Heart notes

Vanilla

Base notes

Ambergris Patchouli

Families

Family East East

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
33%
Female
67%
What kind of event
Date
25%
Wedding
0%
Sport
0%
Sleep
0%
For party
25%
For every day
25%
Sex
0%
For Holiday
0%
Theatre
0%
Office
25%
For what time of year / season
Winter
Winter
33%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
67%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
50%
26-35 years old
0%
36-45 years
50%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
50%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Leaves indifferent
2
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

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Example how to make a photo of bottle neck thread
Example how to make a photo of packaging box

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Reviews
Average rating
3.0
3 ratings
3 comments
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3
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2
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Collections H&M

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