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Home Fragrances H&M Moroccan Jasmine
Bottle photo H&M
Image H&M
Eau de parfum

H&M Moroccan Jasmine

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Discover H&M Moroccan Jasmine

If you are looking for a delicate, romantic fragrance for special moments, take a closer look at H&M Moroccan Jasmine.

This feminine floral fragrance was launched in 2014 by the Swedish brand H&M as part of its summer collection.

When it comes to H&M fragrances, many people often imagine simple, affordable scents in the cosmetics department.

However, the fragrance story of this Swedish fast-fashion giant is a fascinating example of how a fashion retailer can create fully realized olfactory creations, and Moroccan Jasmine is vivid proof of that.

The fragrance belongs to the floral family and is available in an eau de parfum concentration.

It is positioned as a women's fragrance, but its soft musky base makes it versatile for anyone who appreciates subtle floral compositions.

The fragrance has almost no noticeable sillage—it is an intimate, skin-close perfume that unfolds only for you and those close to you.

An Olfactory Journey

The composition of Moroccan Jasmine is dedicated to the queen of flowers—jasmine. The top notes bring the freshness of lemon and the sweetness of peach, creating a juicy, radiant opening.

At the heart, spicy-honeyed Moroccan jasmine unfolds in a duet with delicate lily of the valley.

The base envelops you in a warm woody accord and soft musk, leaving a light yet memorable trail.

When to Wear It and What to Pair It With

Thanks to its low intensity, H&M Moroccan Jasmine is ideal for the office or everyday wear—it will not overwhelm the space around you.

It is an excellent choice for the warmer months, when you want to surround yourself with a light floral cloud.

If you enjoy this style, explore similar fragrances: Victoria's Secret Angel Stories Let’s Stay In Bed for its cozy atmosphere, Victoria's Secret Crystal Sand for a playful mood, or the sweeter H&M Vanilla Twist.

Learn more about the fragrance on the official website: http://kubaparis.com

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Key fragrance characteristics

Better suited for:
Girls and women
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Very weak

The scent exists only for you—no one around you will notice it

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The olfactory pyramid of H&M Moroccan Jasmine is built on a contrast between freshness and warmth.

The top notes feature lemon and peach; the heart consists of jasmine and lily of the valley, while the trail is formed by a woody accord and musk.

This is a classic floral-musky composition with a fruity opening.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2014
Status Produced
Concentration Eau de parfum

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4.2
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3.5
H&M H&M Petals H&M H&M Petals
3.8
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4.5
H&M H&M Comoro Ylang H&M H&M Comoro Ylang
3.7
H&M H&M Choc H&M H&M Choc
3.4

Composition pyramid

Note photo Jasmine
Jasmine
Note photo Lemon
Lemon
Note photo Lily of the Valley
Lily of the Valley

Mixed notes

Jasmine Lemon Lily of the Valley Peach Woody Accord musk

Families

Family Floral Floral

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Extremely inconspicuous
1
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
25%
Spring
Spring
25%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
0%
Gala
50%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
25%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Eau de parfum
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3%
Ariel
Ariel
Zara
Eau de toilette
Similarity according to users
3%
Bandana
Bandana
Kaloo
Fragrant mist
Similarity according to users
3%
Belle
Belle
Zara
Eau de toilette
Similarity according to users
3%
Captain America
Captain America
Zara
Eau de toilette
Similarity according to users
3%
Crystal Sand
Crystal Sand
Victoria's Secret
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Similarity according to users
3%
Eau de Zadig
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Emilio Pucci
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Similarity according to users
3%

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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

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Example how to make a photo of packaging box

Fragrance trend

Reviews
Average rating
4.5
2 ratings
2 comments
5
50%
4
50%
3
0%
2
0%
1
0%
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5/5
5
Peach, lemon, and jasmine - a great combination. It turned out fresh, bright, and natural. The mist is just super, I'm really into it 🍑✨
4/5
4
Peach dessert with cream. The scent is light, but it's not serious at all. You can definitely have some fun with it, and there's no synthetic feel here, which is great
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