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Home Fragrances H&M Peony

Eau de parfum

H&M Peony

Gender:

Female

Segment:

Lux perfumes

Fragrance information:

The year 2013 gave us Peony H&M.

The sillage is delicate — an intimate cloud that stays close to the skin. Longevity is moderate — not too much, not too little, just right. Made in Sweden, backed by a long and proud tradition. Peony H&M unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

Some fragrances simply live on the skin — this one becomes part of it. The official website of H&M — http://www.korloff.fr.

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Key fragrance characteristics

Perfume information

The olfactory structure of Peony is shaped as a layered story, where layers reveal themselves smoothly and sequentially. The creative approach of H&M is evident from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through.

The accord profile is shaped by these accords: Floral without random overlap. The profile is feminine, which sharpens how the fragrance is perceived. For persistence Middle suggests confident staying power. In projection Weak describes the way the scent radiates.

When the pyramid is blended into one block the fragrance opens as a single chord with a multi-layered petal mood: Peony. In this format 1 note works as one integrated frame, forming an elegant floral wave that feels seamless.

The deeper layers are perceived as a gradual shift without abrupt breaks, which keeps the fragrance coherent.

From the group perspective the structure relies on Floral.

In summary Peony sounds complete from start to finish — the opening sets direction, the central phase adds depth, and the base secures the trail. This is the type of composition best understood in wear.

Gender	Female
Brand	H&M
Segment	Massmarket perfumery
Country	Sweden
Website	http://www.hm.com/ru/
Year of production	2013
Status	Produced
Concentration	Eau de parfum

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Composition pyramid

Peony

Mixed notes

Peony

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Fragrance trend

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H&M Peony

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Key fragrance characteristics

Perfume information

Description of the composition

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