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Home Fragrances H&M The Sweetest Thing
Bottle photo H&M
Image H&M
Eau de parfum

H&M The Sweetest Thing

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The Sweetest Thing H&M — one of those scents that needs no introduction.

Brand country — Sweden: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

This fragrance is like a great story: once you've tried it, you keep coming back. The official website of H&M — http://www.aguadecheiro.com.br.

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Key fragrance characteristics

Better suited for:
Girls and women
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Noticeable

The scent is clearly present near you, but it does not fill the entire space

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Image
Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The composition of The Sweetest Thing evolves as a cohesive olfactory arc, where accents shift without rush and without gaps. The creative approach of H&M is recognizable in the way notes appear and fade. Every decision feels deliberate, and the composition keeps a clear direction.

At olfactory-group level the composition is built around Spicy and Gourmet.

Without strict stage separation the notes arrive together with a peppery-spicy mood: Nutmeg, Tonka bean and Vanilla. In this format 3 notes work as one integrated frame, building piquant dynamism that feels seamless.

The deeper layers are read as a continuous motion from lift to depth, which preserves the scent identity through drydown.

The accord profile is shaped by these accords: Gourmet and Spicy forming a compact and readable structure. The gender direction is feminine, which sharpens how the fragrance is perceived.

In summary The Sweetest Thing sounds complete from start to finish — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best judged in wear.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Status Produced
Concentration Eau de parfum

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H&M H&M Raconteuse H&M H&M Raconteuse
3.5

Composition pyramid

Note photo Nutmeg
Nutmeg
Note photo Tonka bean
Tonka bean
Note photo Vanilla
Vanilla

Mixed notes

Nutmeg Tonka bean Vanilla

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
50%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
50%
For what style / mood
Casual
0%
Gala
50%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
50%
36-45 years
50%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

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Fragrance trend

Reviews
Average rating
4.0
1 ratings
1 comments
5
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4
100%
3
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2
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4/5
4
There's just tons of vanilla here. And it's like in different variations, both sweet and with spices. The scent is so heavy and cozy, it's just unbearable 😒
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