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Home Fragrances H&M Universal
Bottle photo H&M
Image H&M
Eau de parfum

H&M Universal

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Universal H&M, created in 2019, is officially considered a unisex fragrance.

Produced in Sweden, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

A scent you'll want to wear again and again — discovering something new every time. The official website of H&M — http://www.oriental-style.de.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The scent of Universal is built as a cohesive olfactory arc, where accents shift without rush and without gaps. The style of H&M is recognizable in details that define the fragrance identity. No excess details, only what works, and the composition keeps a clear direction.

From the group perspective the profile is anchored in Citrus, Floral, Green and Fruit. The palette also extends to Whiteflower, Balsamic, Earthy / Mossy and Wood.

In the top tier you meet radiant lemon-bergamot top notes: Bergamot, Freesia and Lavender.

When the opening settles you sense Apple, Orange blossom and White Flowers keeping a silky white floral direction. At the foundation the structure settles through Amber, Moss and Patchouli, extending a velvety incense trail.

The olfactory framework is built around these accords: Aromatic, Citrus, Floral and Fruit without random overlap. Additional accords such as Wood and Mineral enrich the profile without taking over. The stylistic positioning is unisex, which clarifies the composition character.

Overall Universal reads as a cohesive composition — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the fragrances best understood through real development.

Gender Unisex
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2019
Status Produced
Concentration Eau de parfum

Popular fragrances by the brand

H&M H&M Santalum H&M H&M Santalum
4.4
H&M H&M Above The Clouds H&M H&M Above The Clouds
4.5
H&M H&M Les Cayes Vetyver H&M H&M Les Cayes Vetyver
3.6
H&M H&M Sparks Will Fly H&M H&M Sparks Will Fly
4.5
H&M H&M Pear H&M H&M Pear
3.6
H&M H&M T-Shirt H&M H&M T-Shirt
3.2
H&M Lemon Amour H&M Lemon Amour
3.5
H&M Vanilla Malagasy H&M Vanilla Malagasy
3.8

Composition pyramid

Note photo Bergamot
Bergamot
Note photo Freesia
Freesia
Note photo Lavender
Lavender
Note photo Apple
Apple
Note photo Orange blossom
Orange blossom
Note photo White Flowers
White Flowers
Note photo Amber
Amber
Note photo Moss
Moss
Note photo Patchouli
Patchouli

Top notes

Bergamot Freesia Lavender

Heart notes

Apple Orange blossom White Flowers

Base notes

Amber Moss Patchouli

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
100%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
50%
26-35 years old
50%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Reviews
Average rating
3.0
1 ratings
1 comments
5
0%
4
0%
3
100%
2
0%
1
0%
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Collections H&M

Even more options from this brand
Bubs (2)
Buds (1)
Conscious Exclusive (3)
E.L.F. H&M Collection (3)
EST. 1947 Collection (24)
H&M Eau de Parfum (4)
The Essences (7)
The Reveries (12)
The Singles (12)
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Coconut Escape Coconut Escape
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Cookie Dream Cookie Dream
0.0
Creative Visionary Creative Visionary
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Fearless Optimist Fearless Optimist
0.0
Floral Crush Floral Crush
0.0
Mystic Velvet Mystic Velvet
0.0
Pearl Dream Pearl Dream
0.0
Ruby Touch Ruby Touch
0.0
White Air White Air
0.0
H&M Makassar Patchouli H&M Makassar Patchouli
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H&M Comoro Ylang H&M Comoro Ylang
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H&M Santalum H&M Santalum
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3.8
H&M Les Cayes Vetyver H&M Les Cayes Vetyver
3.6
Vanilla Malagasy Vanilla Malagasy
3.8
Black Papyrus Black Papyrus
2.7
H&M Raconteuse H&M Raconteuse
3.5
H&M Arboretum H&M Arboretum
4.0
H&M Above The Clouds H&M Above The Clouds
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H&M Mirabilia H&M Mirabilia
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Formentera Formentera
3.2
H&M Freewheeling H&M Freewheeling
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H&M Sparks Will Fly H&M Sparks Will Fly
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2.4
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3.5
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4.0

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