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Home Fragrances H&M Urban Rose
Bottle photo H&M
Image H&M
Eau de parfum

H&M Urban Rose

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The house of H&M presents Urban Rose.

The birthplace of this fragrance — Sweden, a place with a refined nose. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

A great perfume doesn't need lengthy explanations — it speaks for itself. The official website of H&M — http://www.nomenclature.nyc.

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Shop offers 3

Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Image
Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The scent of Urban Rose evolves as a living composition, where accents shift without rush and without gaps. The signature of H&M is evident in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the composition keeps a clear direction.

At olfactory-group level the composition is built around Citrus, Wood and Floral.

When the pyramid is blended into one block the fragrance opens as a single chord with a glittering citrus mood: Bergamot, Patchouli and Rose. In this case 3 notes sound as one voice, building a burst of citrus freshness that feels seamless.

The middle and base stages are read as a gradual shift without abrupt breaks, which keeps the fragrance coherent.

The accord profile is built around these accords: Citrus, Floral and Wood forming a compact and readable structure. The gender direction is feminine, which makes the scent profile easier to read.

Overall Urban Rose sounds complete from start to finish — the opening sets direction, the heart develops the core line, and the final phase leaves a stable imprint. This is the type of composition best understood through real development.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Status Produced
Concentration Eau de parfum

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H&M H&M Mirabilia H&M H&M Mirabilia
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H&M H&M Garden H&M H&M Garden
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3.2
H&M H&M Vanilla H&M H&M Vanilla
2.4
H&M H&M Sunray H&M H&M Sunray
3.5

Composition pyramid

Note photo Bergamot
Bergamot
Note photo Patchouli
Patchouli
Note photo Rose
Rose

Mixed notes

Bergamot Patchouli Rose

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
50%
26-35 years old
50%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Comme Une Evidence L`Eau de Parfum
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Comme Une Evidence Limited Edition 2009
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Yves Rocher
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Similarity according to users
3%
Comme une Evidence Limited Edition 2010
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Yves Rocher
Eau de parfum
Similarity according to users
3%
Dasman
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Similarity according to users
3%
Divine Patchouli
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Similarity according to users
3%
Eau Capitale
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Diptyque
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Similarity according to users
3%

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Fragrance trend

Reviews
Average rating
3.0
1 ratings
1 comments
5
0%
4
0%
3
100%
2
0%
1
0%
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3/5
3
It's just a light rose scent. It seems like a heavily diluted rose essential oil, and the quality leaves much to be desired. This smell didn't impress me
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Collections H&M

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