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Home Fragrances H&M White Lily
Bottle photo H&M
Image H&M
Eau de parfum

H&M White Lily

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

White Lily H&M — a fragrance that speaks for itself.

Country of origin — Sweden: no wonder the fragrance turned out this refined. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

One of those fragrances you never forget, even years later. The official website of H&M — http://www.chrisadamsperfumes.com.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Image
Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Fragrances with a similar pyramid

Perfume information

Description of the composition

The composition of White Lily is shaped as a living composition, where layers reveal themselves without rush and without gaps. The style of H&M comes through from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through.

The gender direction is feminine, which sharpens how the fragrance is perceived.

Even with limited opening data the olfactory line still reads balanced and structured, and the very first impression arrives without noise.

The deeper layers are perceived as a continuous motion from lift to depth, which gives the structure continuity.

Its family/group profile is still recognizable through stage transitions.

Taken together White Lily holds a coherent structure — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the fragrances best experienced on skin.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Status Produced
Concentration Eau de parfum

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4.4
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3.4
H&M H&M Way Past Midnight H&M H&M Way Past Midnight
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H&M H&M Freewheeling H&M H&M Freewheeling
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H&M H&M Above The Clouds H&M H&M Above The Clouds
4.5
H&M Vert Douce H&M Vert Douce
4.7

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
25%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Leaves indifferent
2
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3

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Image

Fragsigram: how to spot a fake

Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

Up to 10 photos, each up to 5MB
Example how to make a photo of bottle
Example how to make a photo of spray
Example how to make a photo of bottle bottom code
Example how to make a photo of bottle neck thread
Example how to make a photo of packaging box

Fragrance trend

Reviews
Average rating
1.5
2 ratings
2 comments
5
0%
4
0%
3
0%
2
50%
1
50%
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1/5
1
Honestly, I don't smell white lily, rather, there's clearly an aquatic note here. I don't like it at all, but maybe it suits someone else 😕
2/5
2
The smell reminds me of something stagnant. Aquatic flowers aren't for me, especially if they're not fresh, but rather like from a swamp. So, I'm not entirely thrilled with this lily
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