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Home Fragrances H&M White Mulberry

Eau de parfum

H&M White Mulberry

Gender:

Female

Segment:

Lux perfumes

Fragrance information:

White Mulberry H&M is officially considered a feminine fragrance.

Made in Sweden, backed by a long and proud tradition. White Mulberry H&M unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

A scent you'll want to wear again and again — discovering something new every time. The official website of H&M — http://www.wyconcosmetics.com.

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Key fragrance characteristics

Perfume information

The note pyramid of White Mulberry is shaped as a living composition, where notes flow without rush and without gaps. The creative approach of H&M comes through from the opening to the final trail. Every decision feels deliberate, and the composition keeps a clear direction.

The olfactory framework is built around these accords: Fruit with each one in a clear role. The stylistic positioning is feminine, which sharpens how the fragrance is perceived.

In a unified mixed pyramid the fragrance opens as a single chord with a multi-layered berry mood: Fruit note. In this format 1 note acts as one integrated frame, forming playful berry energy that reads as cohesive from the start.

The inner phases are felt as a gradual shift without abrupt breaks, which keeps the fragrance coherent.

At the note-group layer the structure relies on Fruit.

Taken together White Mulberry sounds complete from start to finish — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best experienced in wear.

Gender	Female
Brand	H&M
Segment	Massmarket perfumery
Country	Sweden
Website	http://www.hm.com/ru/
Status	Produced
Concentration	Eau de parfum

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Composition pyramid

Fruit note

Mixed notes

Fruit note

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

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Fragrance trend

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H&M White Mulberry

Shop offers 3

Key fragrance characteristics

Perfume information

Description of the composition

Popular fragrances by the brand