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Home Fragrances H&M The Reveries H&M Florious
Bottle photo H&M
Bottle photo H&M
Image H&M
Image H&M
Eau de toilette

H&M H&M Florious

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The world first encountered H&M Florious by H&M in 2019. By character, a feminine fragrance drawing from the fruit and floral families. Part of the Reveries collection, available as eau de toilette.

Made in Sweden, backed by a long and proud tradition. H&M Florious unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Fruits & Passion Georgia Peach Fruits & Passion Georgia Peach
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essensu Jasmine essensu Jasmine
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Rene Pascal Lilies of the Valley Rene Pascal Lilies of the Valley
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Perfume information

Description of the composition

The olfactory structure of H&M Florious is shaped as a cohesive olfactory arc, where notes flow without rush and without gaps. The creative approach of H&M comes through in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette supports the right density and pace of development.

At the note-group layer the composition is built around Whiteflower, Fruit, Wood and Floral. From a family perspective the composition sits in Floral and Fruit.

When the pyramid is blended into one block the opening appears as one connected movement with a creamy-floral mood: Jasmine, Lily of the Valley, Melon, Peach and Sandalwood.

The deeper layers are perceived as a smooth transition from opening to trail, which keeps the fragrance coherent.

The accord architecture is built around these accords: Floral, Fruit and Wood without random overlap. The stylistic positioning is feminine, which makes the scent profile easier to read.

Taken together H&M Florious holds a coherent structure — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the fragrances best understood in wear.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2019
Status Limited edition
Concentration Eau de toilette

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Composition pyramid

Note photo Jasmine
Jasmine
Note photo Lily of the Valley
Lily of the Valley
Note photo Melon
Melon

Mixed notes

Jasmine Lily of the Valley Melon Peach Sandalwood

Families

Family Floral Floral
Family Fruit Fruit

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
17%
Spring
Spring
33%
Summer
Summer
33%
Autumn
Autumn
17%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Reviews
Average rating
3.0
3 ratings
3 comments
5
0%
4
0%
3
100%
2
0%
1
0%
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3/5
3
The melon scent is truly refreshing, as if you've just stepped out of the shower with a gel that left a light trace on the loofah. Overall, it's nice, but, honestly, there are fragrances that are much more memorable and vibrant
3/5
3
Too sweet and watery, just cloying. The melon here clearly overdid it with its banality. This scent didn't appeal to me at all. Honestly, it's like it's not even from this line
3/5
3
In this new series, I always expect real masterpieces, and when among these plump bottles there's just an ordinary compote, it upsets me. Although the scent itself isn't bad, it's pleasant, but it reminds me of something bath-like with peach notes
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