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Home Fragrances H&M Magnolia
Bottle photo H&M
Image H&M
Eau de parfum

H&M Magnolia

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The year 2013 gave us Magnolia H&M.

Brand country — Sweden: a place that truly knows its way around a great scent. Magnolia H&M unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

Sometimes the best decision of the day is a press of the atomiser. The official website of H&M — http://ebflorals.com/.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Image
Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The scent of Magnolia unfolds as a cohesive olfactory arc, where layers reveal themselves without rush and without gaps. The creative approach of H&M is recognizable in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the structure feels complete all the way through.

At olfactory-group level the composition is built around Floral and Powdery.

In a unified mixed pyramid the opening appears as one connected movement with a voluminous floral mood: Floral Notes and Powdery notes. In this format 2 notes act as one coherent layer, creating an elegant floral wave that keeps the opening compact and balanced.

The middle and base stages are perceived as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.

The olfactory framework is driven by these accords: Floral and Powdery without random overlap. The profile is feminine, which clarifies the composition character.

Taken together Magnolia holds a coherent structure — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. These are the fragrances best experienced through real development.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2013
Status Produced
Concentration Eau de parfum

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H&M H&M Flowerscape H&M H&M Flowerscape
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H&M H&M Les Cayes Vetyver H&M H&M Les Cayes Vetyver
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H&M H&M Garden H&M H&M Garden
3.2

Composition pyramid

Note photo Floral Notes
Floral Notes
Note photo Powdery notes
Powdery notes

Mixed notes

Floral Notes Powdery notes

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
33%
Female
67%
What kind of event
Date
25%
Wedding
0%
Sport
0%
Sleep
0%
For party
25%
For every day
25%
Sex
0%
For Holiday
0%
Theatre
25%
Office
0%
For what time of year / season
Winter
Winter
33%
Spring
Spring
17%
Summer
Summer
17%
Autumn
Autumn
33%
For what style / mood
Casual
0%
Gala
0%
Classic
100%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
20%
26-35 years old
20%
36-45 years
40%
46+ years old
20%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
33%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3

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Reviews
Average rating
3.3
3 ratings
3 comments
5
0%
4
33%
3
67%
2
0%
1
0%
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Share your impressions of the fragrance
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4/5
4
A fresh scent with notes of greenery and a slight tartness. There's a subtle bitterness, like from honey. Overall, the smell is pretty nice and leaves a good impression 🌿
3/5
3
I adore magnolia, but I don't smell it here. The scent is powdery, with a slight sweetness. I expected creamy notes and freshness, but unfortunately, it feels somewhat musty and too intrusive 😕
3/5
3
Magnolia, sure, looks better, but the scent of the flower itself is just something strange and indistinct, just like with gardenia. And the base that stays on the skin after the first notes, it only causes dissatisfaction. This greenish powder, which is supposed to be delicate, actually just irritates
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