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Home Fragrances H&M Urban Verve
Bottle photo H&M
Image H&M
Eau de parfum

H&M Urban Verve

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Urban Verve by H&M is a women’s floral-citrus fragrance, released in 2015 in eau de parfum concentration.

It belongs to the citrus and floral fragrance families and has a very strong trail, making it an ideal companion for a busy day.

The Story and Character of the Fragrance

Swedish fast-fashion giant H&M is known not only for its stylish clothing, but also for its remarkable fragrance line.

Urban Verve became striking proof that a fashion retailer can create fully fledged, high-quality fragrances.

This refreshing and invigorating perfume was released as part of a summer collection and quickly won over the brand’s fans with its energy and versatility.

How Urban Verve Unfolds

The top notes sparkle with sunny bergamot and zesty lime—an instant burst of freshness. At the heart, delicate rose blooms, adding romantic floral nuances.

A base of white musk and vetiver leaves a warm, sensual trail that lingers on the skin for several hours.

Style and Wearability

Urban Verve is created for modern women with an active lifestyle. It is perfect for everyday wear, business meetings, and walks.

Thanks to a special body mist with the same scent, you can easily adjust the fragrance’s intensity throughout the day.

Similar Fragrances

If you like Urban Verve, take a look at Mancera Soleil d'Italie, Dior Addict Eau Sensuelle, and Parfums de Marly Delina La Rosée—they share a similar mood and floral-citrus spirit.

To learn more about the brand and its new releases, visit the official website: http://dfg1924.it/

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Image
Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

Urban Verve is built around a classic contrast of freshness and warmth. The top notes feature sparkling bergamot and zesty lime, creating a citrus burst.

At the heart, a delicate rose blooms, adding femininity. A base of soft white musk and woody vetiver provides longevity and an elegant trail.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2015
Status Produced
Concentration Eau de parfum

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3.6
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3.2
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3.5

Composition pyramid

Note photo Bergamot
Bergamot
Note photo Lime
Lime
Note photo Rose
Rose
Note photo Musk
Musk
Note photo Vetiver
Vetiver

Top notes

Bergamot Lime

Heart notes

Rose

Base notes

Musk Vetiver

Families

Family Citrus Citrus
Family Floral Floral

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
33%
Female
67%
What kind of event
Date
0%
Wedding
0%
Sport
25%
Sleep
0%
For party
0%
For every day
25%
Sex
0%
For Holiday
25%
Theatre
0%
Office
25%
For what time of year / season
Winter
Winter
17%
Spring
Spring
33%
Summer
Summer
33%
Autumn
Autumn
17%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
20%
18-25 years old
40%
26-35 years old
20%
36-45 years
20%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
33%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Leaves indifferent
2
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Image

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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

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Fragrance trend

Reviews
Average rating
3.0
3 ratings
3 comments
5
0%
4
33%
3
33%
2
33%
1
0%
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3/5
3
What a load of rubbish, not a scent at all! Vetiver just dominates here, and its tartness really grates on your nerves. Rose, sure, it's there, but it's so faint it doesn't even save the situation. Citrus peel? Yeah, it's like it just accidentally wandered in. All in all, the scent is weird and totally unbearable
4/5
4
The scent is cold. Rose is definitely there, but vetiver and musk give it a twist, creating a pretty complex blend. Lime adds a certain bitterness, like a reminder of something unpleasant. This perfume isn't for everyone, it has its own personality, and it's definitely not simple
2/5
2
The scent is really unusual. For me, it's like an explosion of sour citruses and a slightly bitter vetiver with a salty hint. Honestly, it's definitely not for everyone, you really need to be ready for experiments 😏
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