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In 2012, H&M introduced White Blossom — a fragrance that's hard to forget.
Country of origin — Sweden, and that already says something about the quality. White Blossom H&M — the choice of those who appreciate depth and character in every detail.
One bottle, and you'll understand why this brand has such a devoted following. The official website of H&M — https://www.thebeary.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of White Blossom is built as a living composition, where accents shift with precision and warmth. The signature of H&M is clear from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through.
When the pyramid is blended into one block the fragrance opens as a single chord with a creamy-floral mood: White Flowers. Here 1 note works as one coherent layer, forming light sensuality that reads as cohesive from the start.
The middle and base stages are read as a continuous motion from lift to depth, which keeps the fragrance coherent.
The internal accord map rests on these accords: Floral without random overlap. The profile is feminine, which makes the scent profile easier to read.
At the note-group layer the profile is anchored in Whiteflower.
Taken together White Blossom sounds complete from start to finish — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. These are the fragrances best experienced in wear.
| Gender | Female |
| Brand | H&M |
| Segment | Massmarket perfumery |
| Country | Sweden |
| Website | http://www.hm.com/ru/ |
| Year of production | 2012 |
| Status | Produced |
| Concentration | Eau de parfum |
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