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Eau de toilette
H&M Social Butterfly
Gender:
Female
Segment:
Lux perfumes
Fragrance information:
Social Butterfly H&M — the floral mood of 2024
Social Butterfly Eau de Toilette is a women’s fragrance by H&M, released in 2024. It became part of the EST.
1947 Collection and presents the brand’s perfumery direction from a more expressive and elegant perspective.
In terms of character, Social Butterfly belongs to the floral family, combining the radiant freshness of citrus fruits, the gentle sweetness of vanilla and a sensual musky base.
This is an eau de toilette with a noticeable, very powerful sillage, so the fragrance can make an impression from the very first sprays.
Fragrance character and development
Social Butterfly opens lightly and effervescently: a citrus accord of lemon and mandarin is complemented by delicate apple blossom and airy honeysuckle.
The opening feels sunny, lively and slightly flirtatious — just like the image of a sociable urban heroine.
In the heart, the composition becomes warmer and rounder. Ylang-ylang adds floral creaminess, while vanilla softens the scent, making it cozier and more appealing.
As it develops, the fragrance gains intensity: cashmeran creates a warm woody-musky texture, tonka bean adds a spicy-sweet nuance, and musk anchors the composition on the skin.
Thanks to this, Social Butterfly does not remain a simple fresh floral fragrance, but gradually develops into a deeper and more noticeable scent.
Wearability and style
Social Butterfly will appeal to those who enjoy feminine fragrances with good projection, a sweet-floral character and a pronounced sillage.
It is a great choice for dates, parties, walks around the city and any occasion when you want to add energy and confidence to your look.
Because of its very powerful sillage, the fragrance should be applied sparingly, especially indoors.
No precise recommendations for the number of sprays on skin or clothing have been provided for this release, so it is best to start with a small amount and see how the composition develops on your own skin.
No other concentrations are listed for Social Butterfly in the collection or the line, so the eau de toilette remains the fragrance’s primary version.
In terms of mood, it can be compared with Tom Ford Black Orchid, Lancôme Poeme and Edgardio Chilini Markalen, although Social Butterfly opens more lightly and feels noticeably more playful thanks to its combination of citrus and white-floral nuances.
Perfumery signature and place in the collection
The fragrance was created by a Firmenich perfumer. The composition’s signature can be seen in its carefully structured transition from a fresh fruity-floral opening to a warm, sweet and musky base.
Social Butterfly reflects H&M’s desire to develop its perfumery story not only through accessibility, but also through a diversity of styles and moods.
This is a fragrance with a vivid character and a friendly presentation, easy to imagine as part of an everyday wardrobe when you want to stand out and remain open to new experiences.
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