Perfume catalog
Popular fragrances
Baccarat Rouge 540 Baccarat Rouge 540 Maison Francis Kurkdjian Tiziana Terenzi Kirke Tiziana Terenzi Kirke Tiziana Terenzi Delina Delina Parfums de Marly
Try our search tools
Advanced search Combine filters for a precise search Search by notes Find fragrances by ingredients Search by families Filter fragrances by olfactory family Search by brands Brand catalog with filters Fragrance comparison Compare fragrances and find the best one Search by perfumers Find works of your favourite “nose”
Not sure what you're looking for? Start with the fragrance catalog
Fragrances
(3)
Brands
(3)
Perfumers
(3)
In text
(0)
  • Not found
    ¯\_(ツ)_/¯
    ...
Compare 0 Favorites 99+
Home Fragrances H&M The New Noir
Bottle photo H&M
Bottle photo H&M
Image H&M
Image H&M
Eau de parfum

H&M The New Noir

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The eau de parfum The New Noir by Swedish fast-fashion giant H&M was released in 2015. It is a women’s fragrance from the Oriental family, with moderate sillage.

For anyone looking for an affordable yet sophisticated oriental fragrance, The New Noir is a real find.

History and Concept

When it comes to H&M fragrances, many people often picture simple, affordable scents displayed in the cosmetics section.

However, the fragrance story of this Swedish retailer is a fascinating example of how a fashion brand can create truly successful olfactory hits.

The New Noir was released as a limited edition evening counterpart to the daytime Mandarin Gold.

Its name and minimalist black bottle hint at mystery and elegance—an ideal accompaniment for striking evening occasions.

Character and Mood

The New Noir is dark, refined, and sophisticated. Created for unforgettable evenings, it lends its wearer an air of mystery, charm, and distinctive femininity.

A lush, luxurious rose accord intertwines with rich oud, while warm, creamy sandalwood adds sensuality.

This is an enigmatic fragrance that will perfectly complement an evening dress and leave an intriguing trail.

Similar Fragrances

If you love The New Noir, consider Tom Ford Oud Fleur—a more expensive and complex interpretation of oud and rose—as well as Montale Aoud Red Flowers and Montale Aoud Shiny, in which oud and rose unfold in different nuances.

For more information about the fragrance and the brand, visit Odoratika.

Favorites
Add to comparison
Share
2
Comment

Shop offers 3

Key fragrance characteristics

Better suited for:
Girls and women
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

Image
Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

Image
Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

Image
Image
Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

Image
Image

Fragrances with a similar pyramid

Montale Attar Montale Attar
Similarity 100% by mixed pyramid
Al Haramain Perfumes Attar Al Kaaba Al Haramain Perfumes Attar Al Kaaba
Similarity 100% by mixed pyramid
The Rising Phoenix Perfumery City Oud The Rising Phoenix Perfumery City Oud
Similarity 100% by mixed pyramid
10 Corso Como 10 Corso Como 10 Corso Como 10 Corso Como
Similarity 100% by mixed pyramid
Al-Jazeera Perfumes AA Al-Jazeera Perfumes AA
Similarity 100% by mixed pyramid
Opus Oils Afraid of the Dark: Ode de Vampyre Opus Oils Afraid of the Dark: Ode de Vampyre
Similarity 100% by mixed pyramid
Ard Al Zaafaran Ajeeb Ghareeb Ard Al Zaafaran Ajeeb Ghareeb
Similarity 100% by mixed pyramid
Ajmal Ajmal II Ajmal Ajmal II
Similarity 100% by mixed pyramid
Ghawali Al Abiq Oud Ghawali Al Abiq Oud
Similarity 100% by mixed pyramid
House of Matriarch Antimony House of Matriarch Antimony
Similarity 100% by mixed pyramid
Montale Aoud Red Flowers Montale Aoud Red Flowers
Similarity 100% by mixed pyramid
Montale Aoud Shiny Montale Aoud Shiny
Similarity 100% by mixed pyramid
Aqaba Aqaba Oud Black Aqaba Aqaba Oud Black
Similarity 100% by mixed pyramid
Khalis Ashaq Al Emarat Khalis Ashaq Al Emarat
Similarity 100% by mixed pyramid
Ne'emah Bijou Oud Ne'emah Bijou Oud
Similarity 100% by mixed pyramid
TSVGA Parfums Blue Heaven TSVGA Parfums Blue Heaven
Similarity 100% by mixed pyramid
Simone Andreoli Diario Olfattivo Camouflage Simone Andreoli Diario Olfattivo Camouflage
Similarity 100% by mixed pyramid
Rania J Cuir Andalou Rania J Cuir Andalou
Similarity 100% by mixed pyramid
Lisa & Sara Black Oud Lisa & Sara Black Oud
Similarity 67% by mixed pyramid
Smell Bent Bollywood or Bust Smell Bent Bollywood or Bust
Similarity 67% by mixed pyramid

Perfume information

Description of the composition

The composition is built around a classic oriental trio: Oud, Rose, and Sandalwood.

The combination of tart, woody oud, lush Turkish rose, and creamy, warm sandalwood creates a deep, enveloping fragrance with an oriental character.

Gender Female
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2015
Status Produced
Concentration Eau de parfum

Popular fragrances by the brand

H&M H&M Vanilla H&M H&M Vanilla
2.4
H&M H&M Garden H&M H&M Garden
3.2
H&M H&M Yuzu H&M H&M Yuzu
3.8
H&M H&M Les Cayes Vetyver H&M H&M Les Cayes Vetyver
3.6
H&M H&M Berries H&M H&M Berries
3.4
H&M H&M Way Past Midnight H&M H&M Way Past Midnight
4.3
H&M H&M Comoro Ylang H&M H&M Comoro Ylang
3.7
H&M H&M Freewheeling H&M H&M Freewheeling
3.4

Composition pyramid

Note photo Oud
Oud
Note photo Rose
Rose
Note photo Sandalwood
Sandalwood

Mixed notes

Oud Rose Sandalwood

Families

Family East East

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
29%
Spring
Spring
29%
Summer
Summer
29%
Autumn
Autumn
14%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
100%
18-25 years old
0%
26-35 years old
0%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
Similar fragrances
Attar
Attar
Montale
Eau de parfum
Similarity according to users
4%
Attar Al Kaaba
Attar Al Kaaba
Al Haramain Perfumes
Oil-based perfume
Similarity according to users
4%
Black Oud
Black Oud
Lisa & Sara
Eau de parfum
Similarity according to users
4%
Bollywood or Bust
Bollywood or Bust
Smell Bent
Eau de parfum
Similarity according to users
4%
City Oud
City Oud
The Rising Phoenix Perfumery
Eau de parfum
Similarity according to users
4%
En Tendre
En Tendre
House of Matriarch
Perfume extract
Similarity according to users
4%
Essentially Oud
Essentially Oud
Birra
Eau de parfum
Similarity according to users
4%
Garnet
Garnet
Signature Sillage d’Orient
Eau de parfum
Similarity according to users
4%

Popular perfume

Lacoste Lacoste Pour Femme Lacoste Lacoste Pour Femme
4.1
Dolce & Gabbana 3 L'Impératrice Dolce & Gabbana 3 L'Impératrice
3.0
Chanel Coco Mademoiselle Chanel Coco Mademoiselle
4.0
Ex Nihilo Fleur Narcotique Ex Nihilo Fleur Narcotique
3.9
Yves Saint Laurent Black Opium Yves Saint Laurent Black Opium
4.1
Mugler Angel Mugler Angel
3.9
Givenchy L'Interdit Givenchy L'Interdit
4.1
Image

Fragsigram: how to spot a fake

Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

Up to 10 photos, each up to 5MB
Example how to make a photo of bottle
Example how to make a photo of spray
Example how to make a photo of bottle bottom code
Example how to make a photo of bottle neck thread
Example how to make a photo of packaging box

Fragrance trend

Reviews
Average rating
3.5
2 ratings
2 comments
5
0%
4
50%
3
50%
2
0%
1
0%
Leave your review
Share your impressions of the fragrance
Sort by:
Sort:
Enter your comment
Give a rating from 1 to 5
Give a rating from 1 to 5.
Up to 10 photos, each up to 5MB
minimum  150 / 0
3/5
3
The rose and sandalwood scent is quite intense, but honestly, it's a bit heavy. Its longevity is average, and the scent seems monotonous and doesn't unfold as one would wish. It lacks some interesting nuances!!
4/5
4
What an oriental masterpiece this is! It just shines with brightness and power. The rose here is so rich, like lipstick, sweet and with woody notes that add astringency. The fragrance is truly impressive and dense, it fills the space around
Latest ratings
Daria Pylneva
Similar Perfume
Aleksandra Ablozhnova
Rate
Violetta Belikh
Rate
Daria Pylneva
Similar Perfume
Aleksandra Ablozhnova
Rate
Violetta Belikh
Rate
Daria Pylneva
Similar Perfume
Aleksandra Ablozhnova
Rate
Violetta Belikh
Rate
Daria Pylneva
Similar Perfume

Collections H&M

Even more options from this brand
Bubs (2)
Buds (1)
Conscious Exclusive (3)
E.L.F. H&M Collection (3)
EST. 1947 Collection (24)
H&M Eau de Parfum (4)
The Essences (7)
The Reveries (12)
The Singles (12)
Berry Vanilla Berry Vanilla
0.0
Watermelon Watermelon
0.0
Tutti Frutti Tutti Frutti
0.0
Vert Douce Vert Douce
4.7
Lemon Amour Lemon Amour
3.5
Rouge Pivoine Rouge Pivoine
2.8
Camo Blend Nude Canvas x E.L.F. Cosmetics Camo Blend Nude Canvas x E.L.F. Cosmetics
0.0
Halo Glow Luminous Cloud x E.L.F. Cosmetics Halo Glow Luminous Cloud x E.L.F. Cosmetics
0.0
Power Grip Salty Drip x E.L.F. Cosmetics Power Grip Salty Drip x E.L.F. Cosmetics
0.0
Strawberry Cream Strawberry Cream
0.0
Modern Minimalist Modern Minimalist
0.0
Adventure Seeker Adventure Seeker
0.0
Cherry Rebellious Cherry Rebellious
0.0
Chic Socialite Chic Socialite
0.0
Coconut Escape Coconut Escape
0.0
Cookie Dream Cookie Dream
0.0
Creative Visionary Creative Visionary
0.0
Fearless Optimist Fearless Optimist
0.0
Floral Crush Floral Crush
0.0
Mystic Velvet Mystic Velvet
0.0
Pearl Dream Pearl Dream
0.0
Ruby Touch Ruby Touch
0.0
White Air White Air
0.0
H&M Makassar Patchouli H&M Makassar Patchouli
4.2
H&M Comoro Ylang H&M Comoro Ylang
3.7
H&M Santalum H&M Santalum
4.4
H&M Rose Absolute H&M Rose Absolute
3.8
H&M Les Cayes Vetyver H&M Les Cayes Vetyver
3.6
Vanilla Malagasy Vanilla Malagasy
3.8
Black Papyrus Black Papyrus
2.7
H&M Raconteuse H&M Raconteuse
3.5
H&M Arboretum H&M Arboretum
4.0
H&M Above The Clouds H&M Above The Clouds
4.5
H&M Way Past Midnight H&M Way Past Midnight
4.3
H&M Mirabilia H&M Mirabilia
3.4
Formentera Formentera
3.2
H&M Freewheeling H&M Freewheeling
3.4
H&M Sparks Will Fly H&M Sparks Will Fly
4.5
H&M Flowerscape H&M Flowerscape
4.0
H&M Rue Crémieux H&M Rue Crémieux
3.2
H&M Yuzu H&M Yuzu
3.8
H&M Pear H&M Pear
3.6
H&M Petals H&M Petals
3.8
H&M T-Shirt H&M T-Shirt
3.2
H&M Berries H&M Berries
3.4
H&M Garden H&M Garden
3.2
H&M Choc H&M Choc
3.4
H&M Vanilla H&M Vanilla
2.4
H&M Sunray H&M Sunray
3.5
H&M Cherry H&M Cherry
4.0

Popular articles

Popular topics

Recently viewed fragrances

Ambre Eccentrico Giorgio Armani Ambre Eccentrico
Arya Red Deer Grove Arya
Canoe Noir Dana Canoe Noir
Crème de Menthe Café Statik Olfactive Crème de Menthe Café
Fresca Flor d'Ametler Fresca
Frutti Rossi Falconeri Frutti Rossi
Matilda Rosie Jane Matilda
Seduction Beguile by Omaa Seduction
White Armany Ascania White Armany
Windy Saint-Sauveur Windy
Image

!

Total in list: 0

Image

The fragrance was successfully added to the comparison!

Total in list: 0