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Home Fragrances Jo Malone The Brits: Marmalade Collection Elderflower Cordial
Bottle photo Jo Malone
Bottle photo Jo Malone
Bottle photo Jo Malone
Image Jo Malone
Image Jo Malone
Image Jo Malone
Eau de Cologne

Jo Malone Elderflower Cordial

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

In 2021, Jo Malone introduced Elderflower Cordial — a fragrance that's hard to forget. A unisex fragrance belonging to the fruit and floral families. The fragrance belongs to the fruit group. One of the scents from the Brits: Marmalade collection. Offered in eau de cologne concentration.

It carries a moderate sillage, leaving a trail that lingers pleasantly in the air. Apply 1-2 sprays whether on skin or fabric — it works equally well either way. Longevity is moderate — not too much, not too little, just right. Country of origin — the United Kingdom, and that already says something about the quality. Elderflower Cordial Jo Malone — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

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Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de Cologne

A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness

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Image
Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Fragrances with a similar pyramid

Perfume information

Description of the composition

The olfactory structure of Elderflower Cordial is built as a cohesive olfactory arc, where layers reveal themselves without rush and without gaps. The creative approach of Jo Malone is clear from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de Cologne emphasizes the depth and body this composition needs.

At the note-group layer the composition is built around Fruit, Floral and Whiteflower. At family level the composition sits in Floral and Fruit.

Right at the start you detect vibrant berry opening note: Gooseberry.

At the core of development you sense Black Elder holding a velvety fruity direction.

The internal accord map is built around these accords: Floral and Fruit forming a compact and readable structure. The gender direction is unisex, which sharpens how the fragrance is perceived. In longevity terms Middle points to a sustained drydown presence. In projection Middle defines the projection profile in space.

In summary Elderflower Cordial holds a coherent structure — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best experienced on skin.

Gender Unisex
Brand Jo Malone
Segment Niche perfumery
Country United Kingdom
Website http://www.jomalone.co.uk
Year of production 2021
Status Limited edition
Concentration Eau de Cologne
License holder Estée Lauder Companies

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Composition pyramid

Note photo Gooseberry
Gooseberry
Note photo Black Elder
Black Elder
Note photo Dried Fruits
Dried Fruits

Top notes

Gooseberry

Heart notes

Black Elder

Base notes

Dried Fruits

Families

Family Floral Floral
Family Fruit Fruit

Fragrance characteristics

based on 4 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Low (1 to 2 hours)
2
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
17%
For party
0%
For every day
33%
Sex
0%
For Holiday
33%
Theatre
0%
Office
17%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
67%
Gala
0%
Classic
33%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
14%
On the wrist
14%
On the knees
0%
On the back of the neck
14%
Behind the ears
14%
On the elbow
14%
On the abdomen
0%
On the back of the hand
0%
On clothes
29%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4

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Reviews
Average rating
4.7
3 ratings
3 comments
5
67%
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