Bottle photo  Jo Malone
Bottle photo  Jo Malone
Bottle photo  Jo Malone
Image  Jo Malone
Image  Jo Malone
Image  Jo Malone
Eau de Cologne

Jo Malone White Lilac & Rhubarb

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Imagine an English garden morning, when the sun is just beginning to break through the fog, and the air is filled with the freshness of blooming buds.

It is this atmosphere that has been captured in the fragrance White Lilac & Rhubarb by the legendary brand Jo Malone.

Released in 2012, this cologne became part of the London Blooms collection, which celebrates the beauty of British flora.

If you are looking for a fragrance that speaks of sophistication without excess, this option definitely deserves your attention.

Floral Symphony: Character and Mood

White Lilac & Rhubarb is not just a perfume, but a whole story told through chords.

At its heart are three key notes: delicate lilac, romantic rose, and warm heliotrope, which intertwine into a harmonious bouquet.

The fragrance opens with fresh, almost transparent shades, gradually unfolding in the heart with richer floral accents, and in the base leaving a soft, cozy trail.

It is perfect for those who appreciate naturalness and elegance in perfumery, and belongs to the floral fragrance family, making it a versatile choice for different occasions.

For Whom and How to Wear: Practical Tips

Positioned as a women's fragrance, White Lilac & Rhubarb is suitable for girls and women looking for something light yet memorable.

Its concentration is cologne, which means freshness and moderate longevity, ideal for daily use.

The trail of this perfume is medium—it is not intrusive but noticeable for several hours.

For optimal effect, we recommend applying 1 to 2 sprays on the skin and 2 to 3 sprays on clothing, especially in warm weather or for evening outings.

If you liked this fragrance, it's worth paying attention to similar options, such as Dzintars Rigas Cerini / Рижская Сирень, Ладаника Вальс цветов, or Hilde Soliani Rosa Visionaria.

Perfume Master: The Contribution of Christine Nagel

Behind the creation of this exquisite fragrance is the talented perfumer Christine Nagel, known for her work on many iconic releases.

Her approach to composition combines precision and creativity, allowing White Lilac & Rhubarb to become one of those fragrances that reflect the DNA of the Jo Malone brand—simplicity, quality, and English chic.

This perfume not only strengthened the brand's reputation as a master of floral themes but also showed how modern perfumery can be both accessible and sophisticated.

For more information or to purchase, you can visit the official website http://www.victoriassecret.com.

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Key fragrance characteristics

Perfume information

Description of the composition

The composition White Lilac & Rhubarb is built on a harmonious combination of three key notes that create a multi-layered floral bouquet.

At the heart of the fragrance lie gentle chords of lilac, adding freshness and a light sweetness, as well as the romantic rose, which lends depth and elegance.

This palette is complemented by warm heliotrope, softening the composition and giving it a cozy, almost vanilla-like hue.

Together, these notes form a cohesive ensemble where each detail plays its part: lilac is responsible for the initial brightness, rose for the heart of the mood, and heliotrope for the long-lasting, soft aftertaste.

This mixed pyramid makes the fragrance dynamic and intriguing for those who enjoy exploring its nuances throughout the day.

Perfumers

Gender Female
Brand Jo Malone
Segment Niche perfumery
Country United Kingdom
Website http://www.jomalone.co.uk
Year of production 2012
Status Produced
Concentration Eau de Cologne
License holder Estée Lauder Companies

Composition pyramid

Heliotrope
Lilac
Rose

Mixed notes

Families

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
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What kind of event
Date
0%
Wedding
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Sport
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Sleep
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For party
0%
For every day
50%
Sex
0%
For Holiday
50%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
25%
Autumn
Autumn
25%
For what style / mood
Casual
100%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
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For what age
under 18
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18-25 years old
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26-35 years old
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36-45 years
50%
46+ years old
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Any
50%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
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On the back of the hand
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On clothes
33%
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Bottle
Bottle
Excellent quality
5
Spray
Spray
Excellent quality
5
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Excellent quality
5
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Reviews
Average rating
4.0
5 ratings
6 comments
5
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4
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5/5
5
The fragrance is beautiful, of course, but for me, it's too monotonous. Lilac dominates here, and the other notes seem to get lost. Green nuances and rose are barely audible, creating a feeling that something is missing. It's supposedly spring, but my heart feels sad. 🌧️
5/5
5
How amazing it is! The lilac here is simply stunning, although no roses are felt. Tenderness and freshness, as if just picked from the branch. This naturalness is simply captivating 🌸
4/5
4
The scent of red rhubarb stalks, tart and juicy, as if immersed in a lilac mist. There's something mesmerizing about this cloud of dry, powdery fresh lilac. It's spring-like and beautiful; I really liked it, it was a gift. But, unfortunately, its longevity leaves much to be desired, like many others
4/5
4
I agree with those who have already spoken. Lilac indeed dominates the fragrance, but fortunately, it's not the only accord. Rose is also noticeable, and it adds a bit of depth, although the overall impression remains quite flat
2/5
2
The lilac here is just unbearably real, like you're standing in the middle of a blooming garden after the rain. But honestly, this feeling is too intrusive and oppressive. Instead of bringing joy, this scent only evokes a longing for summer when it's winter outside. I don't know how anyone can enjoy such a heavy feeling 😒

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