Bottle photo  Jo Malone
Bottle photo  Jo Malone
Image  Jo Malone
Image  Jo Malone
Eau de Cologne

Jo Malone Lily of the Valley & Ivy

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Identity and Release History

The fragrance Jo Malone Lily of the Valley & Ivy, released in 2015, is an exquisite creation from the legendary brand Jo Malone, which redefined modern perfumery with its English elegance.

This cologne is part of the limited collection Rock The Ages, dedicated to the rich history of Great Britain, transporting us to the medieval era with its romance of castles and noble traditions.

Positioning and Character

Positioned as a unisex fragrance, Lily of the Valley & Ivy belongs to the floral family, combining the delicacy of white floral notes with green accents for a light and romantic tone.

The cologne concentration provides freshness and airiness, making it ideal for warm seasons and everyday scenarios.

The fragrance trail is rated as medium, creating a persistent but unobtrusive presence that highlights elegance and sophistication, making it complimentary and recognizable.

Practical Application Tips

For optimal fragrance development on the skin, it is recommended from 2 to 3 sprays, while for clothing, from 2 to 3 sprays is also suitable.

This dosage allows you to enjoy all facets of the composition without overwhelming the sense of smell, making the fragrance versatile for the office, dates, or outdoor walks.

Similar Fragrances for Exploration

If you enjoyed Lily of the Valley & Ivy, it's worth paying attention to other lily of the valley scents: Yves Rocher Lily Of The Valley (Muguet) for a more classical approach, Victoria's Secret Sunset Flower with fruity notes, and Guerlain Muguet 2008 as a benchmark example.

For additional information about the brand and fragrance, visit the official website: https://yslbeauty.com.

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Key fragrance characteristics

Perfume information

Description of the composition

The fragrance pyramid of Jo Malone Lily of the Valley & Ivy is a harmonious blend of notes, where lily of the valley and ivy create a green-floral base, reminiscent of fresh leaves and delicate flowers in English gardens.

Initially, the freshness of pink grapefruit and the berry sweetness of black currant are felt, which quickly transition to the heart with narcissus and beeswax, adding warmth and honeyed tones.

The base is fortified with amber and white musk, ensuring longevity and a soft, enveloping trail, classifying the fragrance into groups of green, white floral, and animalic notes, creating a multifaceted and memorable bouquet.

Gender Unisex
Brand Jo Malone
Segment Niche perfumery
Country United Kingdom
Website http://www.jomalone.co.uk
Year of production 2015
Status Limited edition
Concentration Eau de Cologne
License holder Estée Lauder Companies

Composition pyramid

Families

Fragrance characteristics

based on 5 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
20%
Unisex
60%
Female
20%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
50%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
29%
Spring
Spring
57%
Summer
Summer
14%
Autumn
Autumn
0%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
25%
18-25 years old
0%
26-35 years old
0%
36-45 years
50%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
33%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
33%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
33%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
33%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
33%
Calm
33%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
Excellent quality
5
Spray
Spray
Excellent quality
5
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Excellent quality
5
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Reviews
Average rating
3.8
5 ratings
5 comments
5
40%
4
0%
3
60%
2
0%
1
0%
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