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Home Fragrances Jo Malone Willow & Amber
Bottle photo Jo Malone
Image Jo Malone
Eau de Cologne

Jo Malone Willow & Amber

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Willow & Amber: An English Elegy in Fragrance

Released in 2019, Willow & Amber by Jo Malone is a modern interpretation of classic English aesthetics, presented in the form of an eau de cologne.

This versatile fragrance, positioned as unisex, quickly won over enthusiasts with its natural freshness and refined character.

Inspired by images of the British countryside, it is part of the limited Wild Flowers & Weeds collection, highlighting the brand's love for natural motifs and minimalist elegance.

Character and Positioning

Willow & Amber is a fragrance for those who appreciate lightness and naturalness.

Its subtly perceptible trail makes it ideal for everyday wear, especially on spring and summer days when one desires freshness without obtrusiveness.

As an eau de cologne, it offers a refreshing start and moderate longevity, allowing one to enjoy it throughout the day without overwhelming others.

It is recommended to apply 2-3 sprays on the skin for a soft effect or on clothing for longer-lasting resonance, while maintaining delicacy.

Author's Contribution and Brand Philosophy

A team of talented perfumers worked on creating this composition: Jo Malone, Louise Turner, and Yann Vasnier.

Their collaborative work reflects the DNA of the Jo Malone brand, known for its pure, easily blendable fragrances that have revolutionized the perception of modern perfumery.

This release emphasizes the brand's commitment to innovation within classic traditions, offering a unisex option that easily integrates into any fragrance library.

Families and Note Groups

The fragrance belongs to the Amber and Green families, combining warm and fresh accords.

At its core are the Ambery and Woody groups, which give the composition depth and naturalness, characteristic of the English landscape.

For a more detailed introduction to the fragrance, visit the official website: http://www.axe.com.

Willow & Amber by Jo Malone is not just a perfume, but an emotional journey to the heart of England, an ideal choice for lovers of minimalism and natural harmony.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

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Sillage
Weak

A subtle trail—just a hint of fragrance

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de Cologne

A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness

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Image
Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Fragrances with a similar pyramid

Hermès Paddock Hermès Paddock
Similarity 50% by mixed pyramid
Star Child Tree Wisdom Perfume - Willow Star Child Tree Wisdom Perfume - Willow
Similarity 50% by mixed pyramid

Perfume information

Description of the composition

The Willow & Amber composition is built on the harmonious duet of two key notes: Amber and Willow.

Amber, as a base note, imparts the fragrance with a warm, sensual, and slightly powdery shade, creating a cozy finish.

Willow, in turn, adds a fresh, green, and aquatic note, reminiscent of weeping branches by the river, which lends the composition lightness and naturalness.

These notes intertwine from the moment of application, forming a holistic chord without a clear division into top, middle, and base layers.

This approach reflects the minimalist philosophy of the brand, where every detail serves to create a single, balanced impression, ideal for unisex wear.

Perfumers

Gender Unisex
Brand Jo Malone
Segment Niche perfumery
Country United Kingdom
Website http://www.jomalone.co.uk
Year of production 2019
Status Limited edition
Concentration Eau de Cologne
License holder Estée Lauder Companies

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4.0

Composition pyramid

Note photo Ambergris
Ambergris
Note photo Willow
Willow

Mixed notes

Ambergris Willow

Families

Family Amber Amber
Family Green Green

Fragrance characteristics

based on 9 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
25%
Unisex
62%
Female
12%
What kind of event
Date
12%
Wedding
0%
Sport
12%
Sleep
0%
For party
12%
For every day
25%
Sex
0%
For Holiday
12%
Theatre
0%
Office
25%
For what time of year / season
Winter
Winter
33%
Spring
Spring
17%
Summer
Summer
22%
Autumn
Autumn
28%
For what style / mood
Casual
25%
Gala
25%
Classic
25%
Avant-garde
0%
Romantic
0%
Sporty
25%
For what age
under 18
14%
18-25 years old
21%
26-35 years old
21%
36-45 years
14%
46+ years old
14%
Any
14%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
25%
1-2 atomisations
50%
2-3 atomisations
25%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
14%
On the wrist
14%
On the knees
14%
On the back of the neck
14%
Behind the ears
14%
On the elbow
14%
On the abdomen
0%
On the back of the hand
0%
On clothes
14%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
25%
1-2 atomisations
50%
2-3 atomisations
25%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
33%
Exoticism
17%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
17%
Calm
33%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4

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Reviews
Average rating
4.3
7 ratings
7 comments
5
43%
4
43%
3
14%
2
0%
1
0%
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5/5
5
The perfume evokes strange associations, as if it's from the distant past. The smell of damp wood with cloying sweetness. I remember my grandfather working with willow, soaking branches for weaving. When they swelled, this unpleasant sweetish smell appeared. That's exactly the sensation this fragrance conveys. Honestly, I don't understand who could like such a heavy scent
4/5
4
The scent is primarily woody, then a sweetish note appears. For some reason, it reminded me of the smell of Hermes, Un Jardin sur le Nil, very similar, but here there's also an amber accord
3/5
3
The smell of sweetish wood reminds me of willow bark. Warm amber also has its sweetness, which adds interest. The scent is natural, it's worth a try. Although, maybe I wouldn't buy it, but overall it turned out harmonious and pleasant 😊
4/5
4
The scent primarily feels woody. I'm not sure if it really smells like willow, as I'm not familiar with that scent. There are sweet notes too, and they're quite pleasant. But overall, I'm left with a bit of bewilderment. )))
5/5
5
The fragrance is woody-amber, and it's simply stunning. You can feel willow with its twigs, sweet wood, and there are so many amber accords it's beyond words. A true inspiration!
5/5
5
The fragrance is, without a doubt, impressive with its naturalness. The willow seems truly luxurious, but the amber accord slightly overpowers its freshness. Vanilla adds sweetness, but sometimes it feels a bit too intrusive. Warmth and woody notes create a cozy feeling, but the sweetness sometimes pulls it down like a weight. The longevity of the fragrance is pleasing, but a bitter aftertaste lingers in my mind. It evokes associations with an abandoned forest, where grasses grow, but all around there's only silence and the smell of old wood
4/5
4
This fragrance really attracts attention! I wonder how amber will combine with willow? And also, when you see the name Louise Turner, you immediately get a sense of mystery and anticipation of something unusual ✨
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